Is a fact: SaaS marketing efforts will fail without a content marketing strategy. With the right approach, your content can help you attract and engage your target audience, differentiate from competition, drive conversions, and build a strong brand presence. In this publication, we'll explore four key tips to help you develop an effective B2B SaaS content marketing strategy.
Before diving into the tips and strategies, let's first take a moment to understand why a content marketing strategy is so important for B2B SaaS businesses.
In the world of B2B marketing, SaaS (Software as a Service) plays a significant role. SaaS companies provide businesses with cloud-based software solutions that help streamline operations, increase productivity, and solve complex challenges. However, with many companies offering similar products and services, standing out from the competition can be challenging. This is where content marketing comes into play.
SaaS has revolutionized the B2B marketing landscape by providing businesses with scalable, cost-effective solutions. With SaaS, businesses no longer need to invest in expensive hardware or software installations. Instead, they can access cloud-based solutions that can be easily customized to suit their unique needs.
By leveraging SaaS, businesses can increase efficiency of their processes, and ultimately drive conversions to stay ahead of the competition. SaaS offers a wide range of benefits, such as improved collaboration, enhanced data security, and seamless integration with existing systems. These advantages make SaaS an attractive option for businesses of all sizes and industries.
However, simply offering a great SaaS product isn't enough. To attract prospective customers and retain existing ones, it's crucial to have a solid content marketing strategy.
Content marketing allows SaaS businesses to establish themselves as thought leaders in their industry. By creating and sharing valuable, informative content, SaaS companies can build trust and credibility with their target audience. Moreover, content marketing helps drive organic traffic to your website, increase brand awareness, and generate leads. By consistently creating and promoting high-quality content, you can attract qualified leads who are more likely to convert into paying customers.
Effective content marketing involves understanding your target audience's pain points and providing them with relevant solutions. By addressing their challenges through your content, you position your SaaS business as a trusted advisor and problem solver.
In addition to building trust and driving traffic, content marketing also plays a crucial role in nurturing leads and guiding them through the buyer's journey. By creating content that aligns with each stage of the customer's decision-making process, you can effectively move them closer to making a purchase.
Likewise, content marketing allows you to showcase the unique features and benefits of your SaaS product. Through detailed product guides, case studies, and success stories, you can demonstrate how your solution solves specific problems and delivers tangible results. You can also foster a sense of community and create brand advocates who will spread the word about your product.
Now that we understand the importance of content marketing in the B2B SaaS space, let's dive into our tips for developing an effective strategy.
The first step in developing an effective B2B SaaS content marketing strategy is to establish clear goals. Without defined objectives, it's challenging to measure the success of your efforts and make necessary adjustments.
When setting your content marketing goals, it's important to consider the overall business objectives you want to achieve. Are you looking to increase brand awareness, generate more leads, or improve customer retention? By aligning your content marketing goals with your broader business goals, you can ensure that your efforts are focused and impactful.
Furthermore, it's crucial to take into account the current state of your content marketing efforts. Are you starting from scratch, or do you already have an existing content strategy in place? Understanding where you are in your content marketing journey can help you set realistic and attainable goals.
Before diving into content creation, it's essential to understand who your target audience is. Who are the decision-makers in your target companies? What challenges do they face? What type of content would resonate with them?
By conducting thorough market research and creating buyer personas, you can gain valuable insights into your target audience's needs, pain points, and preferences. This knowledge will enable you to create content that addresses their specific challenges and provides value.
When identifying your target audience, it's also important to consider the different stages of the buyer's journey. Are you targeting prospects who are just starting their research, or are you focusing on nurturing existing leads? Tailoring your content to each stage of the buyer's journey will help you engage and convert your audience effectively.
Once you have a clear understanding of your target audience, it's time to set measurable objectives for your content marketing efforts. These objectives could include increasing website traffic, boosting lead generation, or improving customer retention rates.
It's essential to set SMART goals - specific, measurable, achievable, relevant, and time-bound. SMART goals provide clarity and direction, helping you stay focused and motivated throughout your content marketing journey.
When setting your objectives, it's important to consider the available resources and budget. Are you working with a small team and limited resources, or do you have a dedicated content marketing department? Aligning your objectives with your resources will ensure that you can execute your strategy effectively.
In addition to setting overall objectives, it's also beneficial to establish key performance indicators (KPIs) to track your progress. These KPIs could include metrics such as website traffic, conversion rates, social media engagement, or email open rates. Regularly monitoring and analyzing these metrics will help you identify areas of improvement and optimize your content marketing efforts.
Now that you have established your goals and identified your target audience, it's time to create high-quality, relevant content that resonates with your audience.
As you know, B2B customers are looking for content that addresses their specific needs and challenges. They want actionable insights and practical solutions to improve their businesses. Therefore, it's crucial to create content that is relevant and provides value to your target audience.
When creating content, put yourself in your audience's shoes and ask yourself, "What information do they need? How can I help them overcome their challenges?" By focusing on relevance, you can ensure that your content resonates with your audience and drives engagement.
Producing high-quality SaaS content requires careful planning and execution. Here are a few tips to help you create content that stands out:
To maximize the reach and impact of your SaaS content, it's essential to leverage search engine optimization (SEO) best practices.
SEO involves optimizing your content and website to improve their visibility in search engine results pages (SERPs). By incorporating relevant keywords, optimizing meta tags, and improving website structure, you can increase organic traffic and reach a broader audience.
When developing your content strategy, consider the following SEO best practices:
In addition to creating great content and optimizing it for search engines, it's essential to leverage social media and email marketing to reach and engage your target audience.
Social media platforms provide an excellent opportunity to connect with your audience, share valuable content, and build brand awareness. By regularly posting relevant content, engaging with your followers, and joining conversations in your industry, you can establish a strong social media presence and attract potential customers.
Email marketing is a powerful tool for nurturing leads and driving conversions. By building an email list and sending targeted, personalized emails to your subscribers, you can stay top-of-mind and encourage them to take the desired actions, whether it's signing up for a free trial, requesting a demo, or making a purchase.
When implementing email marketing for your SaaS business, consider segmenting your audience, personalizing your emails, and providing valuable content and offers that align with their specific needs.
By following these four tips, you can develop an effective B2B SaaS content marketing strategy that helps you achieve your business goals. Remember, consistency, relevancy, and value are key to driving engagement and conversions through your content. Embrace these tips and adapt them to your unique business needs to unlock the full potential of content marketing in the B2B SaaS space.
As a clothing brand, utilizing Facebook ads can produce a radical win for your business. With its extensive reach and sophisticated targeting options, Facebook offers a unique platform to showcase your products to the right audience. However, simply running ads on Facebook is not enough. To truly optimize your Facebook ads and achieve maximum results, it is important to implement effective strategies. Below, we will explore five strategies that can help you optimize your Facebook clothing ads and take your brand to the next level.
The fashion industry is highly competitive, with numerous clothing brands vying for consumers' attention. In such a crowded marketplace, Facebook clothing ads offer a unique advantage. With over 2.8 billion monthly active users, Facebook provides an extensive reach that allows clothing brands to connect with a diverse audience. Whether you're targeting fashion-forward millennials or sophisticated professionals, Facebook's targeting options enable you to narrow down your audience based on demographics, interests, and behaviors.
One of the key features that make Facebook clothing ads so effective is the ability to create immersive ad experiences. Carousel ads, for example, allow you to showcase multiple clothing products in a single ad, giving potential customers a glimpse of your brand's versatility. By featuring different styles, colors, and designs, you can cater to different preferences and increase the chances of capturing the attention of your target audience.
Furthermore, Facebook's retargeting campaigns can significantly impact the success of your clothing ads. By targeting users who have previously interacted with your brand, such as visiting your website or adding items to their shopping carts, you can remind them of their interest and encourage them to make a purchase. Retargeting campaigns help keep your brand top of mind and increase the likelihood of conversion.
When it comes to creating captivating ad content, it's essential to consider the visual appeal of your clothing products. High-quality images or videos that showcase your clothing in action can make a significant impact on your audience. By highlighting the unique features, detailing, and craftsmanship of your garments, you can evoke a sense of desire and aspiration among potential customers.
In addition to visual content, compelling copywriting is crucial for Facebook clothing ads. Craft a concise and persuasive message that communicates the value and benefits of your clothing products. Whether it's emphasizing the comfort, durability, or style, your ad copy should resonate with your target audience and compel them to take action.
Lastly, it's important to continuously monitor and optimize your Facebook clothing ads. Analyze the performance metrics, such as click-through rates, conversion rates, and cost per click, to identify areas for improvement. A/B testing different ad variations, targeting options, and ad placements can help you refine your strategies and maximize the effectiveness of your campaigns.
By leveraging Facebook's precise targeting options, immersive ad experiences, and compelling ad content, you can optimize your campaigns and stand out in the competitive fashion industry.
Defining your ideal customer is the first step towards optimizing your Facebook clothing ads. Consider factors like demographics, interests, and shopping behaviors to create a detailed profile of yourtarget audience.
For instance, if you are selling trendy streetwear, you may want to target younger individuals aged 18-30 who are interested in fashion, music, and urban culture. By understanding the characteristics of your ideal customer, you can tailor your ad content to resonate with their specific needs and desires.
Utilizing Facebook's detailed targeting options is another crucial aspect of effectively targeting the right audience. Take advantage of features like custom audience targeting, lookalike audience targeting, and behavior targeting to reach individuals who are most likely to be interested in your clothing products.
Custom audience targeting allows you to upload a list of your existing customers or newsletter subscribers, ensuring that your ads are seen by people who have already shown an interest in your brand. Lookalike audience targeting, on the other hand, enables you to reach new potential customers who have similar characteristics to your existing audience.
Behavior targeting is another powerful tool that Facebook provides. By analyzing user behavior such as online shopping habits, device usage, and purchase history, you can narrow down your audience even further. For example, if you sell athletic wear, you can target individuals who frequently engage with fitness-related content or have recently purchased fitness equipment.
By narrowing down your audience, you can ensure that your ads are seen by the people most likely to convert. This not only increases the effectiveness of your advertising campaigns but also helps you maximize your return on investment.
Having captivating ad content is essential to grab the attention of your audience and entice them to take action. High-quality images play a significant role in showcasing your clothing products. Invest in professional product photography that showcases the details, textures, and colors of your garments. A visually appealing image can make all the difference in capturing your audience's interest.
Imagine a stunning photograph of a model wearing one of your clothing products. The image is carefully composed, with the perfect lighting to accentuate the fabric's texture and the vibrant colors of the garment. The model exudes confidence and style, making anyone who sees the ad aspire to look just as fashionable.
In addition to images, writing compelling ad copy is equally important. Craft persuasive and concise messages that highlight the unique selling points of your clothing products. Focus on the benefits your audience can derive from wearing your clothing, whether it's comfort, style, or sustainability.
Imagine reading an ad that not only showcases the beauty of the garment but also emphasizes how comfortable it is to wear. The ad copy describes the softness of the fabric against the skin, making the audience yearn for the comfort and luxury your clothing provides.
Remember to use language that resonates with your target audience and speaks to their aspirations. Consider the values and desires of your customers. Are they eco-conscious individuals who prioritize sustainability? Craft ad copy that highlights the sustainable materials used in your clothing line, appealing to their desire to make a positive impact on the environment.
Imagine an ad that not only showcases the style and quality of your clothing but also speaks to the values of your target audience. The ad copy emphasizes the use of organic and ethically sourced materials, appealing to the eco-conscious consumer who wants to make a fashion statement while minimizing their environmental footprint.
By combining visually appealing images and compelling ad copy, you can create engaging content that captures the attention of your audience and entices them to take action. Remember, the key is to showcase the unique features and benefits of your clothing products while speaking directly to the desires and aspirations of your target audience.
Carousel ads present a great opportunity for clothing brands to showcase multiple products within a single ad. By utilizing this interactive and engaging ad format, you can display a variety of clothing items, styles, or collections. Carousel ads allow your audience to swipe through the images, increasing their engagement and enabling them to discover more of your offerings.
When creating carousel ads, it is important to follow best practices. Start with a strong and attention-grabbing image that will entice users to swipe through. Ensure that each image showcases a different product or style to provide variety and generate interest. Include persuasive ad copy that encourages users to take action, such as "Shop Now" or "Learn More."
For example, let's say you are a clothing brand specializing in summer fashion. You can create a carousel ad that showcases different outfits suitable for various summer activities. The first image could feature a trendy swimsuit, perfect for a day at the beach. As users swipe to the next image, they could see a stylish sundress, ideal for a summer picnic. The following image could display a pair of comfortable shorts and a breathable t-shirt, great for a casual stroll in the park.
By effectively utilizing carousel ads, you can increase click-through rates and ultimately boost your sales. The interactive nature of these ads allows users to explore your brand's offerings in a visually appealing and engaging way. This can lead to higher user engagement, as they spend more time interacting with your ad and discovering the different products you have to offer.
Retargeting campaigns are a powerful tool for clothing brands to re-engage with potential customers who have previously shown interest in their products. By placing a Facebook pixel on your website, you can track users who have visited your site and target them with tailored ads across the Facebook platform.
Understanding the benefits of retargeting is crucial when implementing these campaigns. Retargeting allows you to stay top of mind with potential customers, reminding them of the clothing items they were interested in and encouraging them to complete their purchase. By designing compelling ads specifically for retargeting, you can craft personalized messages that resonate with your audience and drive conversions.
Setting up a successful retargeting campaign involves segmenting your audience based on their behavior and creating customized ads for each segment. For example, if a user abandoned their shopping cart, you can create an ad that offers them a discount or free shipping to incentivize them to return and complete their purchase. By strategically utilizing retargeting campaigns, you can increase conversion rates and maximize the value of your Facebook advertising efforts.
Otimizing your Facebook clothing ads requires a strategic approach that encompasses targeting the right audience, creating engaging ad content, utilizing carousel ads, and implementing retargeting campaigns. By following these five effective strategies, you can maximize the effectiveness of your Facebook advertising efforts and drive success for your clothing brand. Remember, continuous monitoring and refining of your ads is crucial to staying relevant and achieving long-term success in the dynamic world of Facebook advertising.
Many businesses struggle with creating an effective Instagram ads strategy that delivers the desired results. If you find yourself in this situation, fret not! Just keep cool, and read on.
A well-defined Instagram ads strategy is the foundation for success in advertising on this platform. It allows you to align your ads with your business goals, target the right audience, and maximize your return on investment (ROI). Without a clear strategy in place, your ads may fall flat and fail to generate the desired engagement or conversions.
Developing a solid Instagram ads strategy starts with defining your objectives. Are you looking to increase brand awareness, drive website traffic, or boost sales? Once you have a clear goal in mind, you can then determine the best approach to achieve it. This may involve selecting the right ad formats, crafting compelling ad copy, and optimizing your targeting parameters.
Understanding the common mistakes made in Instagram advertising is crucial in identifying the root causes of your strategy's underperformance. Some common mistakes include:
One of the most common mistakes businesses make in Instagram advertising is creating ads that are irrelevant or poorly targeted. If your ads are not reaching the right audience, they are unlikely to generate the desired results. It's important to take the time to understand your target audience and tailor your ads to their interests and preferences.
In addition to targeting, the quality of your content plays a crucial role in the success of your Instagram ads. Inconsistent or low-quality content can deter users from engaging with your ads and may even damage your brand's reputation. It's important to invest in creating visually appealing and compelling content that captures the attention of your audience.
Data and analytics are valuable tools that can provide insights into the performance of your Instagram ads. Ignoring this data can prevent you from identifying areas for improvement and optimizing your ads for better results. By regularly reviewing your analytics, you can uncover trends, identify successful strategies, and make informed decisions to enhance your advertising efforts.
Lastly, many businesses overlook ad optimization opportunities. Instagram offers various features and tools that can help improve the performance of your ads, such as A/B testing, ad scheduling, and ad placement optimization. By taking advantage of these opportunities, you can refine your ads and maximize their impact.
Identifying and rectifying these mistakes is the first step towards rejuvenating your advertising efforts. Let's explore how you can identify the specific problem areas within your Instagram ads strategy.
Scrutinize your ad campaign performance metrics, such as click-through rates (CTR), impressions, and engagement rates. This analysis will shed light on which ads are underperforming and where improvements can be made. Utilize Instagram's analytics tools to gain valuable insights into your audience's behavior and preferences.
When analyzing your Instagram ad performance, it's important to take a deep dive into the data. Look beyond the surface-level numbers and try to understand the underlying factors that may be impacting your ads' performance. Are there specific demographics that are not responding well to your ads? Is there a particular time of day when your ads receive higher engagement? By answering these questions, you can refine your targeting and scheduling strategies to optimize your ad performance.
Take the time to read through the comments and feedback left by your audience. This qualitative data can provide valuable insights into how your audience perceives and interacts with your ads. Look for common themes or recurring feedback that may indicate areas for improvement.
Be on the lookout for warning signs that indicate your Instagram ad strategy is not delivering the desired results. For instance, consistently low engagement rates, high bounce rates, or declining conversion figures may indicate areas that need attention. Recognizing these signs early on will enable you to take timely action.
One important aspect to consider when recognizing signs of a failing Instagram ad strategy is the alignment between your ads and your target audience. Are you targeting the right audience with your ads? Are you using the right messaging and visuals to capture their attention? It's crucial to ensure that your ads resonate with your target audience and effectively communicate your brand's value proposition.
In addition to analyzing the performance metrics, it's also beneficial to conduct competitor research. Look at what your competitors are doing on Instagram and analyze their ad strategies. Are they targeting a similar audience? What types of content are they using? By understanding what works for your competitors, you can gain insights that can inform your own ad strategy and help you stand out in the crowded Instagram landscape.
Remember, identifying the problem with your Instagram ads is just the first step. Once you have identified the issues, it's important to develop a plan of action to address them. Experiment with different ad formats, messaging, and targeting strategies to find what works best for your brand. Continuously monitor and analyze your ad performance to ensure ongoing success.
Once you have identified the problem areas in your Instagram ads strategy, it's time to revamp and breathe new life into your campaigns. Here are some essential steps to help you get back on track:
One common mistake is failing to understand your target audience thoroughly. Revisit and refine your buyer personas to ensure your ads align with your audience's needs, preferences, and demographics.
By understanding their motivations and pain points, you can tailor your ad strategy to resonate with them on a deeper level. Consider segmenting your target audience into different groups based on demographics, interests, or buying stages. This segmentation allows you to create more personalized and targeted ads, increasing the likelihood of engagement and conversions.
Reevaluate the content and design of your ads. Experiment with different formats, visuals, and messaging to capture your audience's attention. Ensure your ad content is compelling, concise, and aligned with your brand's voice. When it comes to ad content, storytelling can be a powerful tool. Craft narratives that connect with your audience on an emotional level, evoking their curiosity and interest. Use persuasive language and compelling visuals to create a memorable experience for viewers. Testimonials, reviews, and customer stories can be powerful assets in boosting the credibility of your brand.
Stay informed about the latest tools and features offered by Instagram for advertising. Explore options such as carousel ads, video ads, and Instagram Shopping to enhance the effectiveness of your campaigns. Continually educate yourself about the platform's capabilities and evolving trends. Carousel ads, for example, allow you to showcase multiple products or features within a single ad, providing a more immersive experience for your audience. Video ads, on the other hand, can convey your brand's message in a dynamic and engaging way, capturing attention and driving higher engagement rates.
Instagram Shopping is another valuable feature to consider. It enables users to browse and purchase products directly within the app, streamlining the buying process and increasing conversion rates. By leveraging these tools and features, you can elevate your Instagram ads strategy and stay ahead of the competition.
Set up a routine for monitoring your ad campaign performance. Regularly assess key metrics and compare them with your predefined goals to gauge performance accurately. Leverage data and analytics tools to gain insights into your audience's preferences and behavior.
Based on your performance analysis, make data-driven decisions and adjust your strategy accordingly. This may involve tweaking your target audience, refining your ad content, or experimenting with new ad formats. Continuously learn from your campaign results and iterate to optimize your results.
Stay abreast of the latest trends and updates in Instagram advertising. The social media landscape is constantly evolving, and what works today might not work tomorrow. Adaptation and agility are key to staying ahead of your competition and capitalizing on new opportunities.
Invest in continuous learning and enhancement of your Instagram ads strategy. Attend webinars, industry conferences, or join online communities to stay connected with fellow marketers and gain valuable insights. Engage in A/B testing and experimentation to keep refining your approach and optimizing your ad performance.
If your Instagram ads strategy is not delivering the desired results, don’t fret, strive. Just take care of it. By understanding the basics, analyzing your performance, making necessary adjustments, and future-proofing your strategy, you can turn your Instagram ads into a powerful tool for achieving your business goals. Embrace creativity, data-driven decision-making, and a willingness to adapt, and watch as your Instagram ads soar to new heights of success!
Search advertising has become a popular strategy to drive traffic to websites and increase brand visibility. Two common approaches to search advertising are Dynamic Search Ads (DSA) and Responsive Search Ads (RSA). But which is better for your business? In this article, we will delve into the basics of search ads, explore the mechanisms behind DSA and RSA, compare their performance and costs, and provide insights to help you make an informed decision.
Search ads are a powerful tool for businesses to reach their target audience and increase their online visibility. By understanding the different types of search ads available, you can optimize your advertising strategy and maximize your return on investment.
Dynamic Search Ads, or DSA, are a type of search advertisement that relies on Google's algorithm to match relevant search queries with the content of your website. Instead of relying on specific keywords, DSA dynamically generates headlines and landing pages based on the information found on your website.
This automation allows for a more targeted and efficient advertising approach. With DSA, you can reach potential customers who are actively searching for products or services similar to what you offer, even if they are not using the exact keywords you have specified in your campaign.
DSA is particularly useful for businesses with large websites or frequently changing inventory. It saves time and effort by automatically creating and updating ads based on the content of your website. This means that as your website evolves, your ads will adapt accordingly, ensuring that your advertising remains relevant and up-to-date.
When a user enters a search query that matches the content on your website, Google's advanced algorithms come into play. These algorithms analyze the user's search intent and dynamically generate a headline and landing page for your ad. This process ensures that your ads are highly relevant to the user's search, increasing the chances of capturing their attention and driving them to click on your ad.
DSA takes advantage of Google's extensive web crawling technology, which continuously scans and indexes websites across the internet. This allows DSA to stay up-to-date with the latest content on your website, ensuring that your ads reflect the most current information available.
On the other hand, Responsive Search Ads, or RSA, are a flexible ad format that allows you to create multiple headlines and descriptions. Google will automatically test different combinations to determine the best-performing variations. With RSA, you can provide up to 15 different headlines and 4 descriptions, giving you a wide range of possibilities to tailor your ad to various search queries. This flexibility allows you to experiment with different messaging and calls to action, helping you find the most effective combination that resonates with your target audience.
The functioning of RSA is quite fascinating. When you provide multiple headlines and descriptions, Google's algorithm starts testing different combinations to see which ones resonate best with your target audience. It analyzes various factors such as user behavior, search intent, and historical performance to determine the most compelling ad variations.
As the algorithm learns and gathers insights about your audience, it adapts and optimizes your ads accordingly. This means that over time, your ads become more tailored and compelling, increasing the chances of driving higher engagement and conversions.
When it comes to performance, both Dynamic Search Ads (DSA) and Responsive Search Ads (RSA) have their strengths and offer unique benefits for advertisers.
DSA is well-suited for websites with a large inventory or frequently changing content. It automatically generates ads based on your website's content, saving you time and effort in creating individual ads for each product or service. This dynamic approach ensures that your ads are always up-to-date and relevant to what users are searching for.
At the same time, RSA allows for more ad customization and testing. With RSA, you can create multiple headlines and descriptions, and Google's machine learning algorithms will automatically test different combinations to find the most effective ad variations. This enables you to fine-tune your messaging based on user preferences and increase the chances of capturing the attention of potential customers.
Ultimately, the optimal approach may vary depending on your specific business needs and goals. If you have a large inventory or frequently changing content, DSA can be a powerful tool to ensure your ads are always relevant. If you prefer more control over your ad messaging and want to test different variations, RSA offers greater flexibility.
In terms of cost, both DSA and RSA operate under a pay-per-click (PPC) model, where you only pay when a user clicks on your ad. This means that you are not charged for impressions or views, but only for actual engagement with your ads.
While the actual costs can vary depending on factors such as competition and ad quality, both DSA and RSA offer a cost-efficient way to reach your target audience. With DSA, you can benefit from automatically generated ads that are tailored to the content of your website, potentially increasing the relevance and click-through rate of your ads. With RSA, the ability to test different ad variations can help you optimize your campaigns and improve your return on investment.
It's important to carefully monitor and optimize your campaigns, regardless of whether you choose DSA or RSA, to maximize your return on investment. Regularly reviewing your ad performance, adjusting your targeting options, and refining your ad messaging can help you achieve better results and make the most out of your advertising budget.
Advertising goals and customization:
Target audience and search intent:
Ultimately, the decision between DSA and RSA depends on your specific business needs and goals. Some businesses may benefit from a combination of both approaches, using DSA to capture a broad audience and RSA to tailor messaging for specific target segments. Regular analysis and optimization of your search ad campaigns will help you refine your strategy and achieve better results over time.
In today's fast-paced and highly competitive business landscape, finding effective and efficient ways to drive growth is crucial for businesses of all sizes. One powerful tool that has emerged in recent years is growth marketing channels. These platforms and strategies, usually offered by growth agencies, offer businesses numerous opportunities to expand their reach, attract new customers, and ultimately drive success. In this piece, we will delve into the impact of growth marketing channels on business success, exploring their key components, role in enhancing brand visibility, driving customer acquisition and retention, and evaluating their impact on different platforms. We will also look at strategies for optimizing growth marketing channels and measuring their success. By the end of this article, you will have a comprehensive understanding of growth marketing channels and their potential to propel your business forward.
At its core, growth marketing revolves around the idea of finding and exploiting scalable and repeatable channels that drive customer acquisition and retention. It involves identifying the most effective strategies, platforms, and tactics and constantly testing and optimizing them to achieve exponential growth.
Growth marketing channels typically consist of a combination of online platforms, tools, and techniques. These include:
While social media, content marketing, and email marketing are key components of growth marketing channels, there are several other strategies and platforms that businesses can leverage to achieve their growth goals.
Search Engine Optimization (SEO): In order to improve organic visibility and drive targeted traffic to their websites, businesses often invest in SEO. By optimizing their website's content, structure, and technical elements, they can rank higher in search engine results pages and attract potential customers who are actively searching for their products or services.
Pay-Per-Click Advertising (PPC): PPC advertising allows businesses to display targeted ads on search engines and other online platforms. By bidding on relevant keywords, businesses can ensure that their ads are shown to users who are actively searching for products or services similar to theirs. This targeted approach can result in higher conversion rates and a positive return on investment.
Affiliate Marketing: Affiliate marketing involves partnering with individuals or businesses (affiliates) who promote a company's products or services in exchange for a commission. This performance-based marketing strategy can help businesses expand their reach, increase brand awareness, and drive sales through the efforts of their affiliates.
Influencer Marketing: With the rise of social media influencers, businesses have started leveraging their popularity and influence to promote their products or services. By partnering with influencers who have a large and engaged following, businesses can tap into their audience and generate brand awareness, credibility, and sales.
Referral Programs: Referral programs incentivize existing customers to refer their friends, family, or colleagues to a business. By offering rewards or discounts for successful referrals, businesses can tap into the power of word-of-mouth marketing and turn their customers into brand advocates.
Mobile Marketing: With the increasing use of smartphones, businesses are focusing on mobile marketing strategies to reach their target audience. This includes mobile advertising, mobile-optimized websites and apps, and location-based marketing techniques to deliver personalized and relevant messages to users on their mobile devices.
By incorporating these additional strategies and platforms into their growth marketing channels, businesses can expand their reach, engage with their target audience, and drive sustainable growth. In this link you can have an example of a business that substantially increased its revenue while expanding its marketing channels.
Now that we have a clearer understanding of growth marketing channels, let's explore how they can contribute to overall business success:
One of the primary benefits of growth marketing channels is the ability to significantly increase brand visibility. Through social media campaigns, content marketing efforts, and targeted email campaigns, businesses can reach a wider audience, establish their brand as an industry leader, and gain the attention and interest of potential customers.
For example, a business that utilizes growth marketing strategies can create engaging and shareable content on social media platforms such as Facebook, Twitter, and Instagram. By consistently posting relevant and valuable content, the business can build a loyal following and increase its brand visibility. This increased visibility can lead to more opportunities for customer engagement and ultimately, more sales.
Growth marketing channels also play a pivotal role in driving customer acquisition and retention. By utilizing well-crafted content marketing strategies, businesses can attract and engage with potential customers, nurturing them through the buyer's journey until they convert.
For instance, a business can create a comprehensive content marketing plan that includes blog posts, videos, and infographics. By addressing the pain points and challenges of their target audience, businesses can provide valuable solutions and establish themselves as trusted advisors. This not only helps to attract potential customers but also keeps them engaged throughout the buyer's journey, increasing the likelihood of conversion.
Additionally, effective email marketing campaigns can not only drive conversions but also ensure repeat purchases and long-term customer loyalty. By segmenting their email lists and sending personalized and relevant content, businesses can nurture their existing customers, keeping them engaged and satisfied. This can lead to increased customer retention and ultimately, a higher customer lifetime value.
Now that we understand the significance of growth marketing channels, it's important to evaluate their impact on different platforms. Let's take a closer look at a few key growth marketing channels:
Social media platforms offer businesses unparalleled reach and engagement opportunities. By leveraging these platforms strategically, businesses can establish brand presence, engage with their audience, and drive website traffic. Social media advertising, influencer partnerships, and engaging content all contribute to social media's potential as a growth marketing channel.
When it comes to social media advertising, businesses have the ability to target specific demographics, interests, and behaviors. This level of targeting ensures that the right audience sees the ads, increasing the chances of conversion. Additionally, social media platforms provide detailed analytics and insights, allowing businesses to track the performance of their campaigns and make data-driven decisions.
Influencer partnerships have also become a popular strategy for growth marketing on social media. By collaborating with influencers who have a large and engaged following, businesses can tap into their audience and gain exposure to a new customer base. This can lead to increased brand awareness, credibility, and ultimately, growth.
Content marketing has evolved into a fundamental growth marketing channel for businesses. By producing valuable, educational, and entertaining content, businesses can not only drive organic traffic but also establish themselves as industry experts. High-quality blog articles, engaging videos, and informative infographics can all contribute to driving growth through content marketing.
When it comes to blog articles, businesses can use them to provide in-depth insights, answer common questions, and showcase their expertise. By consistently publishing well-researched and informative articles, businesses can attract organic traffic from search engines and position themselves as thought leaders in their industry.
Engaging videos have also become a powerful tool for growth marketing through content. Videos have the ability to captivate audiences, convey complex information in an easily digestible format, and evoke emotions. By creating compelling videos that resonate with their target audience, businesses can increase brand awareness, engagement, and ultimately, drive growth.
Additionally, informative infographics can be a highly effective way to present data and statistics in a visually appealing and shareable format. Businesses can use infographics to simplify complex information, tell a story, and generate interest in their products or services. By creating visually appealing and informative infographics, businesses can attract attention, drive traffic, and contribute to their overall growth.
Email marketing remains a highly effective growth marketing channel. By carefully curating and personalizing email campaigns, businesses can nurture leads, drive conversions, and build long-lasting relationships with their customers. Email automation and personalized messaging allow businesses to deliver the right message at the right time, significantly impacting growth and revenue.
One of the key advantages of email marketing is its ability to target specific segments of a business's audience. By segmenting the email list based on demographics, interests, and behaviors, businesses can tailor their messages to resonate with each segment. This personalization increases the chances of engagement and conversion, ultimately driving growth.
Email automation is another powerful feature of email marketing. Businesses can set up automated email sequences that are triggered by specific actions or events, such as a user signing up for a newsletter or making a purchase. These automated sequences allow businesses to deliver timely and relevant content, nurture leads, and guide customers through the sales funnel, ultimately contributing to growth.
Measuring the success of growth marketing efforts is essential to optimizing strategies and achieving continuous improvement. Here are some key performance indicators (KPIs) and tools for tracking growth marketing success:
Some important KPIs include customer acquisition cost (CAC), customer lifetime value (CLTV), conversion rates, website traffic, and social media engagement. By analyzing these metrics, businesses can gain insights into the effectiveness of their growth marketing channels and make data-driven decisions.
A plethora of tools are available to track and analyze growth marketing efforts. Google Analytics, for instance, provides valuable information about website traffic, user behavior, and conversion rates. Social media management tools, such as Hootsuite or Sprout Social, allow businesses to monitor and analyze social media engagement. These tools can help businesses measure and optimize their growth marketing strategies effectively.
Optimizing growth marketing channels requires continuous testing, experimentation, and refining. Here are a couple of strategies that can help businesses maximize the impact of their growth marketing efforts:
Personalization plays a crucial role in growth marketing. By creating tailored content, offers, and experiences for individual customers, businesses can significantly enhance engagement, conversions, and customer loyalty. Personalization can be achieved through email segmentation, dynamic website content, and personalized advertising campaigns.
A/B testing is a tried-and-true method for optimizing growth marketing channels. By testing different variations of content, designs, and calls-to-action, businesses can identify which elements produce the best results. This iterative approach allows for continuous improvement and optimization of growth marketing efforts.
Growth marketing channels are at your doorstep. They offer immense potential for businesses to drive success. By understanding the key components of growth marketing, harnessing the power of social media, content marketing, and email marketing, and measuring success through relevant KPIs and tools, businesses can optimize their growth strategies. Additionally, strategies such as personalization and A/B testing can further enhance growth marketing efforts, enabling businesses to achieve sustainable growth and long-term business success.
The rise of video and SERP advertising has opened up new avenues for businesses to promote their products and services. One such format that has gained substantial popularity is non-skippable YouTube ads. Below, we’ll dive into its details. Don’t miss it.
Non-skippable YouTube ads, as the name suggests, are video advertisements that cannot be skipped by viewers. These ads typically play before a viewer's selected video and have a specified duration, often ranging from 15 to 30 seconds. Unlike skippable ads, which allow users to bypass the advertisement after five seconds, non-skippable ads demand the viewer's undivided attention throughout.
But what makes non-skippable ads so effective? Non-skippable ads are strategically designed to capture the viewer's attention from the very beginning. They often employ captivating visuals, compelling storytelling, and persuasive calls to action to engage the audience. By eliminating the option to skip, these ads force viewers to pay attention, increasing the chances of brand recall and message retention.
By design, non-skippable ads offer marketers an opportunity to deliver their message without the risk of users skipping the content. They compel viewers to engage with the ad and increase the likelihood of brand recall. As a result, non-skippable ads can be a powerful tool for marketers seeking to create brand awareness and convey a concise message.
Non-skippable YouTube ads provide several distinct advantages for marketers. Firstly, they ensure that the key message is delivered effectively. With skippable ads, there is always a chance that users will bypass the content without absorbing the intended information. Non-skippable ads address this concern, guaranteeing that the viewer receives the complete advertising experience.
Moreover, non-skippable ads are particularly effective for campaigns that require immediate action or highlight time-sensitive offers. By capturing the viewer's full attention, these ads can increase the likelihood of conversions and generate instant results. For example, a limited-time sale or a flash promotion can benefit greatly from the non-skippable format, as it compels viewers to take immediate action.
Additionally, non-skippable ads can be an effective way to showcase storytelling techniques or introduce new products that require a longer, more immersive narrative. By leveraging the viewer's undivided attention, marketers can create engaging narratives that leave a lasting impact. These ads can be a powerful tool for building brand affinity and establishing an emotional connection with the audience.
Non-skippable YouTube ads have become a popular advertising tool for marketers seeking to reach their target audience effectively. These ads, as the name suggests, cannot be skipped by viewers, ensuring that the brand's message is delivered in its entirety. While they offer several advantages for marketers, it is essential to consider the potential drawbacks and user reactions.
As you figure, non-skippable YouTube ads have their advantages and disadvantages for marketers. While they provide guaranteed exposure and higher engagement rates, they can also lead to viewer annoyance and negative brand perception. Advertisers must carefully craft their non-skippable ads to strike the right balance between capturing attention and respecting the viewer's experience. By doing so, they can maximize the benefits of non-skippable ads while minimizing the potential drawbacks.
Creating non-skippable YouTube ads that leave a lasting impact requires careful planning and strategic execution. Marketers can employ various strategies to maximize the impact and engagement of their non-skippable ads.
One effective approach is to tailor the ad content. By leveraging data analytics and user insights, marketers can create personalized advertisements that resonate with their target audience. Understanding the viewer's preferences, behaviors, and demographics allows marketers to craft ads that are more relevant and appealing, increasing the chances of capturing their attention and driving conversions.
Also, interactive elements can be incorporated to boost engagement in non-skippable ads. By allowing viewers to participate in the ad experience or offering interactive features, marketers can create more immersive and memorable advertising campaigns. For example, interactive quizzes, polls, or mini-games can be integrated into the ad, encouraging viewers to actively engage with the brand. These strategies not only make the ad more enjoyable but also increase the chances of conversion and long-term brand loyalty.
Measuring the success of non-skippable YouTube ads requires a comprehensive evaluation of key performance metrics. One essential metric is the view-through rate (VTR), which indicates the percentage of viewers who watched the entire ad without skipping. A high VTR signifies strong engagement and indicates that the ad effectively captured the viewer's attention.
Other importants metrics are click-through rate (CTR), conversion rate, and return on ad spend (ROAS). These metrics provide insights into user behavior beyond the ad view, indicating whether the ad successfully persuaded viewers to take the desired action, such as visiting the website, making a purchase, or interacting with the brand.
Interpreting data from non-skippable ad campaigns is vital to making informed decisions. Marketers should analyze demographic information, engagement rates, and conversion data to gain insights into the effectiveness of their ad strategy. This data can guide future campaign optimizations, targeting adjustments, or creative enhancements to ensure continuous improvement and maximize return on investment.
The landscape of non-skippable YouTube advertising continues to evolve, with exciting developments on the horizon. One noteworthy trend is the use of personalized and interactive ads. Leveraging emerging technologies, marketers can create tailored experiences that resonate with individual viewers, fostering a deeper connection and engagement.
As the line between content and advertising blurs, native advertising within non-skippable ads is expected to grow. This approach seamlessly integrates brand messaging within relevant content, providing viewers with a more authentic and less intrusive advertising experience.
The future of non-skippable YouTube advertising presents both opportunities and challenges for marketers. Marketers must adapt their strategies to leverage emerging ad formats and interactive technologies. By staying attuned to viewer preferences and behavior, marketers can create non-skippable ads that are engaging, relevant, and respectful of the viewer's experience.
The rise of non-skippable YouTube ads underscores the need for marketers to continually innovate and evolve their advertising approaches. By understanding the benefits, drawbacks, and best practices associated with non-skippable ads, marketers can leverage this format effectively and drive meaningful results for their brands.
Non-skippable YouTube ads can be a powerful tool in a marketer's arsenal. By effectively capturing the viewer's attention and delivering a concise message, non-skippable ads offer a unique opportunity to create brand awareness and foster engagement. Marketers must carefully consider the potential drawbacks of these ads and strive to strike a balance between capturing attention and respecting the viewer's experience. Through the use of key strategies and robust measurement tools, marketers can optimize the impact of non-skippable ads and pave the way for future success in YouTube advertising.
Email has become an essential form of communication, as well as one of the most lucrative marketing tactics available. Whether it's for personal or professional use, understanding how email flow works is crucial. In this comprehensive guide, we will delve deep into the basics of email flow, explore its components, and discuss the intricacies of how email travels from one sender to another. We will also address common issues that may arise during email marketing flow and provide troubleshooting solutions to help you tackle any problems you may encounter. The goal? To have a solid understanding of email flow and be equipped with the knowledge to navigate its world. Hop up!
Email flow refers to the process of sending and receiving electronic messages via email. It involves various components working together seamlessly to ensure that emails reach their intended recipients.
When you hit the send button on your email client, the email goes through a series of steps before it reaches the recipient's inbox. These steps include authentication, routing, and delivery. Authentication ensures that the email is coming from a legitimate source, while routing determines the path the email takes to reach its destination. Finally, delivery involves the actual transmission of the email to the recipient's email server.
Each step in the email flow process is crucial in ensuring the successful delivery of your message. Understanding how these components work together can help you troubleshoot any issues that may arise and ensure that your emails are delivered promptly.
Whether you are a casual email user or rely on email for business communication, understanding email flow is important for several reasons. It, at first point, allows you to troubleshoot any email issues you may encounter, ensuring that your messages are delivered successfully.
It also grasp the potential vulnerabilities and security risks associated with email communication. Email is a common target for hackers and cybercriminals, who may attempt to intercept or manipulate your messages for malicious purposes.
You can, at the same time, better protect yourself and your sensitive information. For instance, you can learn about encryption methods that can secure your emails and prevent unauthorized access. You can also become aware of common phishing techniques used by scammers and take precautions to avoid falling victim to such attacks. Here are some tips to avoid being phished or hacked.
Email servers are the backbone of email flow, responsible for handling the storage, routing, and delivery of emails. When you hit the send button on your email client, a series of behind-the-scenes actions take place. Your email client communicates with the outgoing mail server, also known as the SMTP (Simple Mail Transfer Protocol) server. This server acts as a relay, forwarding your message to the recipient's mail server.
Once the recipient's mail server receives the message, it performs a series of checks to ensure the email is legitimate and not spam. These checks include verifying the sender's domain, checking for any suspicious attachments, and scanning the message content for potential security threats. If the email passes these checks, it is then delivered to the recipient's email client.
Email clients are the software applications used to send, receive, and manage emails. They provide users with a user-friendly interface to interact with their email accounts. Popular examples of email clients include Microsoft Outlook, Gmail, and Apple Mail.
When you compose an email using an email client, it connects to the email server associated with your email account. This connection allows you to send the message to the intended recipient. Email clients offer various features to enhance the email experience, such as the ability to organize received emails into folders, set up automatic replies, and apply filters to sort incoming messages.
[If you want to leave email activities to the experts, including marketing aimed to convert more customers, just click here and we will be happy to help].
Internet Service Providers (ISPs) play a crucial role in email flow, acting as intermediaries between the sender and recipient. They facilitate the transfer of emails between email clients and mail servers, ensuring smooth communication across different networks.
In addition to their role in transferring emails, ISPs also perform vital security measures. They implement spam and junk filtering systems to protect users from unsolicited and potentially harmful emails. These filters analyze incoming messages, checking for known spam patterns, malicious links, and suspicious attachments. By blocking or flagging such emails, ISPs help maintain the integrity and security of users' email accounts.
Email communication has become an integral part of our daily lives, allowing us to connect and exchange information with people all over the world. But have you ever wondered how exactly an email travels from your computer to the recipient's inbox? In this article, we will explore the intricacies of the email flow process, shedding light on the sending and receiving processes.
The first step is a DNS (Domain Name System) lookup. This process involves mapping the recipient's domain, such as example.com, to their mail server's IP address. Think of it as finding the right address for your email to reach its intended destination.
Once the DNS lookup is complete, the outgoing mail server establishes an SMTP (Simple Mail Transfer Protocol) connection with the recipient's mail server. SMTP is the standard protocol used for sending emails across the internet. During this connection, the email is transferred from your email client to the recipient's mail server.
It's important to note that during the sending process, your email may pass through multiple mail servers, especially if you're sending an email to a recipient with a different email provider. These intermediate servers act as relays, forwarding the email closer to its final destination.
The first check performed by the recipient's mail server is verifying the sender's identity. This process involves checking the email's headers and comparing them to the sender's domain. This step helps prevent spoofing and ensures that the email is genuinely sent from the claimed sender.
After the sender's identity is confirmed, the recipient's mail server runs various spam filters to assess the email's content. These filters analyze factors such as the email's subject line, body text, attachments, and sender's reputation. By employing sophisticated algorithms, these filters can accurately identify and divert spam emails to the recipient's spam folder.
The recipient's mail server checks for any known threats or malicious content within the email. This includes scanning attachments for viruses, checking hyperlinks for potential phishing attempts, and examining the email's structure for any suspicious patterns. These measures help protect the recipient from potential cyber threats.
If the email successfully passes all the checks, it is delivered to the recipient's email client for viewing. The email client, whether it's a web-based interface or a desktop application, retrieves the email from the recipient's mail server and presents it to the user in a readable format.
It's worth mentioning that the entire email flow process happens within seconds, allowing us to send and receive emails almost instantaneously. The behind-the-scenes mechanisms and protocols involved in this process ensure the smooth and secure transmission of our digital correspondence.
So, the next time you click the send button on your email client, take a moment to appreciate the intricate journey your email embarks on, traversing through various servers and protocols, ultimately reaching its destination and connecting you with the intended recipient.
Email bounces occur when an email fails to reach its intended recipient. This can happen due to various reasons, such as an invalid email address, full mailbox, or the recipient's mail server blocking the email. When you encounter email bounces, it's important to double-check the recipient's email address and ensure that your email complies with any restrictions set by the recipient's mail server.
Spam and junk filters are designed to prevent unwanted and potentially harmful emails from reaching your inbox. However, sometimes legitimate emails may get mistakenly flagged as spam, resulting in them being filtered out. If you suspect that your emails are being marked as spam, it's important to check your email content, avoid using trigger words, and establish a good sender reputation to improve deliverability.
When troubleshooting email flow problems, in Outlook or Gmail, it's crucial to identify the root cause of the issue. Start by checking your internet connection, ensuring that your email client settings are correct, and verifying the recipient's email address. If the problem persists, consider reaching out to your email service provider or IT support for further assistance.
If you encounter common email flow issues, there are several solutions you can try. These include adjusting spam filter settings, whitelisting specific email addresses or domains, using a different email client or webmail interface, and updating your email client software to the latest version. Additionally, keeping your email client and operating system up to date can help address any security vulnerabilities that may impact email flow.
By familiarizing yourself with the basics of email flow, its components, and how emails travel from sender to recipient, you can troubleshoot issues effectively and ensure your messages reach their intended recipients. Remember to be vigilant about email security, stay informed about common issues in email flow, and utilize the provided solutions to overcome any challenges you may encounter. With this newfound knowledge, you can navigate the world of email with ease and confidence.
Is a fact: SaaS marketing efforts will fail without a content marketing strategy. With the right approach, your content can help you attract and engage your target audience, differentiate from competition, drive conversions, and build a strong brand presence. In this publication, we'll explore four key tips to help you develop an effective B2B SaaS content marketing strategy.
Before diving into the tips and strategies, let's first take a moment to understand why a content marketing strategy is so important for B2B SaaS businesses.
In the world of B2B marketing, SaaS (Software as a Service) plays a significant role. SaaS companies provide businesses with cloud-based software solutions that help streamline operations, increase productivity, and solve complex challenges. However, with many companies offering similar products and services, standing out from the competition can be challenging. This is where content marketing comes into play.
SaaS has revolutionized the B2B marketing landscape by providing businesses with scalable, cost-effective solutions. With SaaS, businesses no longer need to invest in expensive hardware or software installations. Instead, they can access cloud-based solutions that can be easily customized to suit their unique needs.
By leveraging SaaS, businesses can increase efficiency of their processes, and ultimately drive conversions to stay ahead of the competition. SaaS offers a wide range of benefits, such as improved collaboration, enhanced data security, and seamless integration with existing systems. These advantages make SaaS an attractive option for businesses of all sizes and industries.
However, simply offering a great SaaS product isn't enough. To attract prospective customers and retain existing ones, it's crucial to have a solid content marketing strategy.
Content marketing allows SaaS businesses to establish themselves as thought leaders in their industry. By creating and sharing valuable, informative content, SaaS companies can build trust and credibility with their target audience. Moreover, content marketing helps drive organic traffic to your website, increase brand awareness, and generate leads. By consistently creating and promoting high-quality content, you can attract qualified leads who are more likely to convert into paying customers.
Effective content marketing involves understanding your target audience's pain points and providing them with relevant solutions. By addressing their challenges through your content, you position your SaaS business as a trusted advisor and problem solver.
In addition to building trust and driving traffic, content marketing also plays a crucial role in nurturing leads and guiding them through the buyer's journey. By creating content that aligns with each stage of the customer's decision-making process, you can effectively move them closer to making a purchase.
Likewise, content marketing allows you to showcase the unique features and benefits of your SaaS product. Through detailed product guides, case studies, and success stories, you can demonstrate how your solution solves specific problems and delivers tangible results. You can also foster a sense of community and create brand advocates who will spread the word about your product.
Now that we understand the importance of content marketing in the B2B SaaS space, let's dive into our tips for developing an effective strategy.
The first step in developing an effective B2B SaaS content marketing strategy is to establish clear goals. Without defined objectives, it's challenging to measure the success of your efforts and make necessary adjustments.
When setting your content marketing goals, it's important to consider the overall business objectives you want to achieve. Are you looking to increase brand awareness, generate more leads, or improve customer retention? By aligning your content marketing goals with your broader business goals, you can ensure that your efforts are focused and impactful.
Furthermore, it's crucial to take into account the current state of your content marketing efforts. Are you starting from scratch, or do you already have an existing content strategy in place? Understanding where you are in your content marketing journey can help you set realistic and attainable goals.
Before diving into content creation, it's essential to understand who your target audience is. Who are the decision-makers in your target companies? What challenges do they face? What type of content would resonate with them?
By conducting thorough market research and creating buyer personas, you can gain valuable insights into your target audience's needs, pain points, and preferences. This knowledge will enable you to create content that addresses their specific challenges and provides value.
When identifying your target audience, it's also important to consider the different stages of the buyer's journey. Are you targeting prospects who are just starting their research, or are you focusing on nurturing existing leads? Tailoring your content to each stage of the buyer's journey will help you engage and convert your audience effectively.
Once you have a clear understanding of your target audience, it's time to set measurable objectives for your content marketing efforts. These objectives could include increasing website traffic, boosting lead generation, or improving customer retention rates.
It's essential to set SMART goals - specific, measurable, achievable, relevant, and time-bound. SMART goals provide clarity and direction, helping you stay focused and motivated throughout your content marketing journey.
When setting your objectives, it's important to consider the available resources and budget. Are you working with a small team and limited resources, or do you have a dedicated content marketing department? Aligning your objectives with your resources will ensure that you can execute your strategy effectively.
In addition to setting overall objectives, it's also beneficial to establish key performance indicators (KPIs) to track your progress. These KPIs could include metrics such as website traffic, conversion rates, social media engagement, or email open rates. Regularly monitoring and analyzing these metrics will help you identify areas of improvement and optimize your content marketing efforts.
Now that you have established your goals and identified your target audience, it's time to create high-quality, relevant content that resonates with your audience.
As you know, B2B customers are looking for content that addresses their specific needs and challenges. They want actionable insights and practical solutions to improve their businesses. Therefore, it's crucial to create content that is relevant and provides value to your target audience.
When creating content, put yourself in your audience's shoes and ask yourself, "What information do they need? How can I help them overcome their challenges?" By focusing on relevance, you can ensure that your content resonates with your audience and drives engagement.
Producing high-quality SaaS content requires careful planning and execution. Here are a few tips to help you create content that stands out:
To maximize the reach and impact of your SaaS content, it's essential to leverage search engine optimization (SEO) best practices.
SEO involves optimizing your content and website to improve their visibility in search engine results pages (SERPs). By incorporating relevant keywords, optimizing meta tags, and improving website structure, you can increase organic traffic and reach a broader audience.
When developing your content strategy, consider the following SEO best practices:
In addition to creating great content and optimizing it for search engines, it's essential to leverage social media and email marketing to reach and engage your target audience.
Social media platforms provide an excellent opportunity to connect with your audience, share valuable content, and build brand awareness. By regularly posting relevant content, engaging with your followers, and joining conversations in your industry, you can establish a strong social media presence and attract potential customers.
Email marketing is a powerful tool for nurturing leads and driving conversions. By building an email list and sending targeted, personalized emails to your subscribers, you can stay top-of-mind and encourage them to take the desired actions, whether it's signing up for a free trial, requesting a demo, or making a purchase.
When implementing email marketing for your SaaS business, consider segmenting your audience, personalizing your emails, and providing valuable content and offers that align with their specific needs.
By following these four tips, you can develop an effective B2B SaaS content marketing strategy that helps you achieve your business goals. Remember, consistency, relevancy, and value are key to driving engagement and conversions through your content. Embrace these tips and adapt them to your unique business needs to unlock the full potential of content marketing in the B2B SaaS space.
If you’ve got a store on Shopify, you’re in it to generate sales.
One of the best ways to drive your revenue is by using email to your Shopify customers. Email marketing is an awesome tool for retaining customers and keeping them engaged with your brand.
A great feature of Shopify is that each time customers set up an account at your Shopify eCommerce site, they are agreeing to receive messages from your store. That lays the foundation for using Shopify email marketing as a direct connection to your customers.
Unlike social media or paid ads, which customers may not see, emails are delivered right to their inbox. Email marketing also provides an incredibly high ROI. For every dollar you spend on email marketing, companies report an average return of $42.
If you’re looking for D2C (direct-to-consumer) email marketing templates to help ramp up sales, here’s what you need to know.
There are many Shopify email marketing templates you may choose to test with your customers. However, the three most important Shopify emails you need in your toolbox are:
We’re going to break down the purpose of each of these types of messages plus give you a few examples and free customizable email templates to use for your Shopify store.
The welcome email is your first formal introduction to your customers. They might have found you through an ad, or maybe via social media, but up until this point you haven’t had the opportunity to speak directly to your audience. With emails, you can send highly personalized messages to people who have entered your funnel.
This email should introduce your brand, define your unique selling proposition, and nudge people to become customers.
After a purchase, you should always send a thank you to your customer to solidify the relationship and reassure them that their order is being processed.
This email message should also include order and tracking information.
Order confirmation emails have the highest open rates in eCommerce. Now that you’ve got your customer’s attention, you’ve found a great way to upsell related products or offer an additional incentive to attract repeat business.
When an item ships, you should also send a shipping email with an order update and tracking information. It’s also another good place to seek additional sales.
It’s frustrating that so many shoppers select items and put them in their shopping carts but never complete the sale. More than 8 out of 10 online shopping orders were abandoned in 2020, according to Statista. These are prime targets for remarketing.
Think of the abandoned cart email in two stages. The first should be sent within an hour after the abandonment occurs. It should remind shoppers that they didn’t complete the sale. The second should occur in a day or two after the first email to remind them again and offer them an incentive to convert.
If they haven’t acted after the second email, they’re probably not going to convert on this purchase for the time being, but at least they have entered your funnel.
Another effective email tactic is targeted at lapsed customers. It can be as simple as letting customers know you’ve missed them, highlighting a product or new promotion, and adding an incentive to entice them to re-engage.
You may also want to use email marketing for:
EmberTribe is an eCommerce Digital Marketing Agency that gets results. We use email marketing as part of our proven growth system that’s responsible for hundreds of millions of dollars in eCommerce sales. While email marketing is an important part of your growth strategy, it takes a comprehensive marketing strategy to achieve greatness.
If you’re ready to significantly increase conversions and revenue for your D2C eCommerce site, contact us at EmberTribe today and let us help you grow your business.
It seems like GIFs have managed to manifest a conversation of their own. It’s a language that is fast becoming the most popular dialect of the internet. Everything from clap backs to listicles to blog posts are adorned with these Graphics Interchange Formats (where do you stand in the “do you pronounce it ‘GIF’ or ‘GIF’” debate?).
But is that all that it is, a juvenile language that’s getting in the way of an ideal content development strategy?
We think not!
Google crawls GIFs the same way it does other images, so the same image optimization techniques apply to your favorite moving GIFs as well. Since this format has made its way into almost every piece of content that we interact with, let’s assess whether it’s holding back our SEO efforts, or unknowingly helping us boost it.
GIFs are helping authors break up long-form SEO content. Where viewers may once roll their eyes at how long an article or blog post is, viewing GIFs can change the game as readers actually look forward to perusing the content endlessly.
GIFs are bad for SEO if you oversaturate your page with too many of them. They will simply slow down your site’s loading time, and Google takes this into account when ranking pages.
Another issue that could arise is accessibility. Web Content Accessibility Guidelines (WCAG) compliance is vital to ensure that as many people as possible are able to access the information on your site. Accessibility can help with your SEO efforts because many of the practices for both are in alignment. Pretty cool, right? So there’s really no reason for you to not want to improve your website accessibility for all.
But none of that should keep you from using GIFs. Use appropriate image captions, associated links, and tags — and keep on gif’ing!
There are plenty of ways you can optimize GIFs. Here's a few recommendations:
The truth of the matter is that—when used in your content development strategy—GIFs have the power to boost your engagement phenomenally and increase traffic to your site. Mindful use of GIFs helps signal to Google the validity and quality of your content.
Remember: people want to interact with your content and see what more you have to offer, and they want to have a little fun in the process.
Now, back to the real debate…
How Your Digital Content Strategy Can Generate Inexpensive Growth Through Organic Traffic
“Content is king,” right? We’ve all heard it before, and we are all subjects to our content overlord.
If you think that’s a bit dramatic, you might be surprised.
An effective digital content strategy can serve the dual purpose of giving your website ranking authority in searches while also appealing to audiences by providing valuable information. In other words, investing in good content will help draw inexpensive organic traffic through meaningful engagement.
When done right, your content can generate organic traffic with long-term ROI at a fraction of paid traffic costs.
If you’re still not sold on the reigning power of content, here’s our proclamation to declare that content is, indeed, still king.
Quality content and a healthy organic digital content strategy can increase web traffic at lower costs than running paid ads. You can grab the attention of visitors (aka future customers) through informative and engaging content that adds value to your brand.
Your organic content strategy will help inform a cohesive 3-dimensional digital marketing strategy across all platforms/channels. If you are testing your content on organic first, you’ll know what performs well before investing more money into paid traffic.
Who doesn’t love a good story?
Content goes beyond selling your product or service to telling your story. What is your brand about? What passions, missions, and motivations drive your business? Your digital content should reflect your business’ values and priorities.
Don’t create content just to have content. It should have a purpose and a place within your digital content strategy. Overall, the content you produce should back up direct response campaigns and build credibility among your audience.
Telling your story differentiates your business from competition and helps solidify your brand.
If you’re stuck on step one of content creation, get started with these three quick ways to generate content ideas.
Think about the content you have already produced. No doubt you’ve done a lot of leg work to create quality content for your audience. You don’t have to throw away digital content that you’ve invested in!
Content doesn’t have to go to waste when it can be recycled and updated for more organic traffic. It’s easy to keep good content evergreen by updating links and repackaging information for multiple uses.
You can use past content to help to create better funnels, reinforce re-targeting campaigns, and learn more about your own brand and audience. The best part is that building a content inventory doesn’t have to take a long time.
What if you were able to publish content that could predictably provide measurable business value? You can. This is what we call growth content.
Growth content drives measurable business value in the form of new users, leads, or sales.
A growth content framework consists of 5 key attributes that, help you optimize content creation efforts with an eye toward growth.
By adopting a growth content framework, you can use content strategically and measurably to add value to your digital content strategy.
Despite all of this talk about creating content, you might still be tempted to ignore the long-term organic content strategy for the quick returns of paid ads.
We can’t deny that paid ads are an effective way to drive traffic to your website. However, if you’re seeking a long-term digital marketing strategy to increase traffic at a lower cost, good content is going to drive your organic traffic in valuable ways.
Even better, your content can be used to inform paid traffic and organic traffic alike.
👑 Long live good content!
Don't let your old content go to waste.
Building a content inventory can help you build better funnels, boost your retargeting campaign efforts and better learn your audience. Fill in your content gaps with this quick and easy strategy.
Every marketer needs to have a content inventory. Basically a lay of the land of all the content that you have in your website, that can turn visitors into customers.
I want to show you how to build one of those today in 10 minutes or less.
What it's gonna do is it's going to let you build better funnels, have a more strategic retargeting campaign for your paid acquisition stuff, and really just get a better handle on who you're speaking to and where you have gaps in your content already.
Okay, so let's get to building this content inventory real fast, probably take us 10 minutes or less.
If you're like me or my team, we'll forget often, about how much content we already have on our website. So that when we go to build a funnel, or we go to build an email automation, we forget that we already have some really great stuff that we could be using, and instead just start trying to create new stuff.
Let's take a look at how to do this. The first thing you need to know is I'm building this tutorial for WordPress users, but a very similar type of thing can be repeated, no matter what platform you're on.
The first thing that you're gonna wanna do, if you're on WordPress, is to go to this plugin. You can search for it in the plugin section of your WordPress instance, but I'm using WP CSV.
Now, what this is going to do is export all of your posts into a spreadsheet format.
There's another plugin here, too, that you can use, Phimind Excel Export Plus. Just do a search for "posts to CSV," and you'll find a bunch of different solutions. But I'm gonna show you how to use WP CSV.
This is already installed on our side, and what you're gonna do is go to the plugin, go to settings, and this screen will come up.
Now you're going to choose filters. I chose to exclude all. And what this is doing is it's essentially saying, "Listen, we don't want all this other junk from WordPress," like attachments or actual pages on our site. "I just want posts."
So exclude everything, but then just deselect the option for publish, because that's the one thing we want is posts that are published.
After you've done that, you can basically go back and run this. Save it and run it, and it's gonna export a CSV of all your posts. It's gonna look something like this.
We actually cleaned ours up quite a bit. There's gonna be quite a few columns here that you don't need to use, just delete those.
Now, essentially what you've done, in one really quick step, is export all of your blog posts to a CSV format.
Now, I put it here in a Google Doc just because it's a little bit easier to share and use. That means that we have a nice, quick look at titles, the URLs, the post author, the category that it's in.
Now, I should say that, in the course of cleaning up this spreadsheet, you're going to get a slug from WordPress. So you're not gonna get the full URL. This is what it looks like. It's missing the http, www, whatever it might be. So just add a column with that right here. I'm just gonna add a column here to the left, and just put http://www, and then just paste that down for the whole column.
Now what you can do is put your top level domain in here as well. So, for us, that's EmberTribe, and then don't forget to put a little slash at the end.
Once you've done that, just paste it down to the rest of this column, and what we'd recommend is doing a concatenate function. That basically just combines these two columns into one.
I'll put a link to that resource here, but just combine these two, and then you're gonna have, at the end, one nice little group of URL here to make it complete.
After you've done that, you have a nice quick look here at a spreadsheet with your title, your URL, the author, and category.
Now, this time you can go and you can add other things in here. Like, for instance, if you wanted to put personas, like this blog post is perfect for this type of persona that you've created. Or maybe you have a certain funnel stage in mind, like this is top of funnel, or this is bottom of funnel, you can do that. Just add columns for those and you can type it in.
But what I wanted to do is show you another way to make this even more data-driven, even more actionable. And what we're gonna do for that first is actually get the shared counts, so the social sharing counts for any of these posts.
For this, we're gonna use a free tool called SharedCount.
I've already created a free account here, but you can do that on your own. You're gonna go to URL Dashboard, and we're gonna click bulk upload.
This is where we're gonna upload all the URLs that we have for our posts, and for our entire site. Just do a quick copy, a paste, and then click import URLs. Now, when we do that, this tool is going out and it's finding all the different share counts across these different social media platforms.
Right here you can see, here's a post that did really well for us. It had 382 shares on Facebook, and 68 LinkedIn shares.
If you scroll all the way down, what you can do is take this, and then export it to CSV. So now we have that CSV here, we can open it up, and there we go, boom, we have our URLs and all the share counts.
Now, if you keep the same order here, you can just actually take this, copy it, go back over to your master spreadsheet, which for us is in Google Docs, and you can paste it right here at the top.
Let me get rid of this and paste it in. Okay, so now we have all the share counts, comment, etc., all in one sheet here, which is really, really nice.
Now, if you wanna take this even further, I'm not gonna demonstrate this in this video, but you can also go to your Google Analytics, and you can pull a content report maybe for the past year, even just for all time.
Pull all the traffic and whatever other metrics you wanna pull, and then export that to a spreadsheet, and then there's a simple function in Excel called a VLOOKUP, that would very quickly kind of look up a URL, and then go have it add all the Google Analytics stated here too.
So we won't do that for our case, but what we've done is we built a really nice, robust profile of what's on our website for content, maybe how popular it's been, and what categories they belong to.
So what do you do from here? At this point, what's really interesting is that we can take this and start doing things like sorting and filtering.
Like, maybe I want to build a retargeting campaign for anybody who's viewed tutorials that we've written about Facebook.
Well, to do that, I'm just gonna go and I'm going to sort by this category for anything related to Facebook. I'm gonna add a filter, and then it'll be anything having to do with Facebook, and there we go. Now we have a nice little list here of all the things we've written about Facebook ads.
Now what I would do is maybe go to my Google Remarketing, or my Facebook website custom audiences, and add all these URLs as ones that belong to Facebook stuff. Now, anybody who visits any of these pages will automatically be retargeted with something related to Facebook that's maybe a little bit farther down the funnel in the buyer's journey.
You can do the same for really anything. Actually, this filtering is a great tactic if you wanted to add some of that qualitative data about these posts, so maybe persona, or a funnel stage, you can group things together and just in one fell swoop add it all at once.
That's how to make a content inventory that's more data-driven. Again, you can use this to figure out where you have gaps on your website, where you're missing content. You can use it to create a better funnel, so you can pick and choose from stuff that you already have. Or, you can use it to have better retargeting campaigns that really are grouping together like category types of posts.
Hope it works great for you. If you have a variation of this that you wanna share, I'd love to see it. There's a lot of ways to skin this cat, but I hope that this one's helpful to you.
It happens to the best of us. We all hit a content creation wall.
Where do you turn to generate fresh ideas for new and engaging content?
Here are 3 fast and easy ways to get the wheels turning, and to get your growth content back on the right track.
If you're creating content for your marketing campaigns, eventually your well is gonna run dry when it comes to ideas.
So what do you do when you're staring at an editorial calendar blank in the face and you just have no idea what to publish next?
I want to show you and share a couple of surefire ways to jump start that part of your brain again. To think through ideas that are relevant to your audience and that are the perfect next piece for you to create.
Okay, so I'm gonna show you three easy ways to generate some new content ideas very very quickly.
Now any good content strategy is gonna have great keyword research where you're looking at what people are searching for online. But sometimes you don't have time to do that full comprehensive practice in keyword research.
We use Ubersuggest as a great way to again, generate some quick ideas to see what people are searching for.
I'm gonna pretend that I have a stand-up paddle board company. I love stand-up paddle boards. I'm trying to understand what's some content that I can create. To attract my audience or answer questions they may have.
I'm gonna search for stand-up paddle board here. And what it's doing is it's coming up with all the things that Google will suggest in the search bar.
So when people are typing stuff into Google you know how you see those words come up beneath the search, that's what we're looking at here but all in one place.
There are some obvious ones here stand up paddle boards for sale. Stand-up paddle boarding in different cities. But, we also see like stand-up paddle board yoga.
Okay, so this is an interest to some people is to do yoga on their stand-up paddle boards. You can go through here, there's also a Workcloud option. If you really are short on time and just kinda want to look from the top down, you can pick up on the most common keywords that show up here.
Ubersuggest is the first place to go to kind of generate some new angles to approach here. You can go all the way down the alphabet, and just see what is on here.
Now, the second site that I like to use is a site called Quora. Quora is basically a question and answer site where people ask questions and then other people come and answer them.
It's great if you want to set yourself apart as an expert in the space, you can answer a lot of questions.
But, kind of a separate strategy. I searched for stand-up paddle here. You can see there's a lot of great questions.
Now, Ubersuggest is good for the keywords. But, there's not a lot of context here. With Quora, we're able to see people's questions and what people are discussing in the answers about this.
Here's a question about inflatable stand-up paddle boards, are they worth buying? Here's some other stuff about related activities in kayaking. But here's one, what about paddle boards for beginners? People just getting into this.
You can see there's a lot of great stuff here. And if I click through I'm gonna see what answers are on here. And maybe there's an opportunity for me to even answer that question here and then build a blog post off of it.
Quora is a great place to get a little bit more context and understanding. Talk about idea generation and you just scroll down here and you're gonna see tons of great questions from people who are probably in the buying process already.
All right, the last thing I'm gonna show you is Reddit. Reddit is just another social bookmarking site but there's literally something for everything in here.
Every topic you could imagine is on Reddit.
Here is what is called a subreddit, and it is dedicated to stand-up paddle boarding.
Now, I like going to Reddit to see what people are asking, just like Quora. But Reddit is also a place where people can share cool content.
You can see what's getting the most upvotes, and you can see maybe what other content creators are doing, and how that might give you some ideas. Maybe you can take an idea and make it even better.
But could I use my surfboard as a stand-up paddle board? Okay, well which surfboards could feasibly do that? I don't know. But there's comments here, we could read through those. And just lots and lots of content here to generate ideas where you can maybe chime in.
What's a decent board under $800? Maybe that's an entire content series is based on people's price points. What should they expect and what should they look for in a board.
Lots and lots of great stuff here, but you can also see how detailed it gets. People talking about specific boards.
Between these three sites, if you just spent 15 minutes a week looking at what people are asking, what people are sharing and know what some of the general searches are out there, you're gonna have more than enough fuel to create content. And, I would just say that if you see themes pop up across each of these channels or each of these websites then make those a priority.
If you keep seeing stuff about inflatable paddle boards, make sure that you have a piece on that. Or, if you see stuff about yoga, make sure you have a piece on that.
But try to pick up on the trends and on the recurring themes across each of these sites.
All right, I hope that's helpful for you. Again, none of this is meant to replace great keyword research or great audience research. We all know that our ideas can run dry, and you need a quick boost every now and then to keep you going with your content creation.
Note: We've put together a scorecard that you can download and use in your own quest to create "growth content". Check it out!
Content marketing feels like a crapshoot sometimes, doesn't it?
After hours of research, writing and re-writing, you hit “publish” with the expectation that thousands of visitors will come charging through the front doors of your blog, eager to read and share your work.
Hours pass, then days, then weeks, but there’s nothing. Nada. No one. Crickets.
But what if you were able to publish content that predictably drives measurable business value?
It's what we call growth content.
"Growth content" >>> Content that drives measurable business value in the form of new users, leads, or sales.
Our team spent hours sifting through some of the world's best growth content and then built a framework from these observations. Below are the five key factors common to every great piece of growth content.
When a user first encounters your content, there's an obvious next step for them to take after reading: all roads point to your product or service. A “native connection” is a natural link between what you’re writing and what you sell.
The connection isn’t forced and the next steps for users to take is seamless. Content pieces that score high with native connection may not even make sense on their own without being able to reference a product.
At the very least, the value of the content would diminish greatly if the product did not exist. This is the case for Zapier, a technology company who has cracked the code on consistently finding that native connection.
Example: Zapier wrote anextensive blog post that unpacks the pros and cons of 25 different free CRMs. Their product helps connect apps that businesses use frequently to automate repetitive tasks. The bridges they build between apps for these tasks are called “zaps”.
Zapier built a widget that showcases zaps for each CRM solution, like this one for Google Sheets:
These zaps help users connect their website forms with the Google Sheets CRM option. This is brilliant, contextual placement for their product. It adds value to the content and provides a seamless next step for users to sign up for a free Zapier account.
Where does your content land on our native connection scorecard?
Download the entire scorecard here
Do you remember learning about potential energy in high school science? If you missed that class, let me refresh your memory. Potential energy describes the “stored” energy an object has due to its position. A bowling ball has potential energy when you hold it above your head (go ahead, let go of the ball to see what I mean).
For content to have high potential energy, it must address a key problem, goal, or collective experience shared by many in your target audience.
Potential energy might be measured by a high level of keyword search volume for the topic, a popular Q&A thread on sites like Quora, or a highly shared article on a similar topic.
Example: The Zapier content piece cited above targets over 50k searches per month on Google for queries related to "free CRM". Also, the interest in this topic is steadily rising, as reported by Google Trends:
Where does your content land on our potential energy scorecard?
Download the entire scorecard here
Viral content reproduces visits, shares or links, with exponential returns. If your content's got virality, it begs to be shared and provides a seamless and/or unique way for users to share it on social media.
In most cases, this means that the content piece features some degree of interactivity. The interactive nature of the piece demands action from a user.
The lowest leg of viral interactivity is a social sharing button. This is where most marketers begin and end.
Moving up the ladder, we see the likes of interactive quizzes and calculators. The basic formula for success that emerges here is giving users a highly personalized, upgraded version of the content they're reading.
Example: Zenni Optical created aquiz that helped people find a style of frames that suits their lifestyle.
The quiz makes it easy for the user to share the personalized result on social media.
The results? 140,000 people took the quiz, 7,000 new email subscribers, and a $124,000 increase in revenue.
Where does your content land on our virality scorecard?
Download the entire scorecard here
Content is disruptive if it provides unique value compared to what’s currently “on the market”. Extra points if that unique value is directly tied to your product or service.
Example: BuzzSumo's blog leverages its own proprietary data, to produce massive research studies, like, How To Improve Facebook Engagement: Insights From 1bn posts
The unique value comes from the sheer scale at which BuzzSumo is conducting their analysis.
Content can also score high on the “disruptive” attribute when it embraces a contrarian perspective that rails against known best practices.
Example: When Copyblogger announced they are going to shut down their Facebook page, despite having 38,000 followers.
Where does your content land on our disruption scorecard?
Download the entire scorecard here
For content to be sustainable, it must be evergreen -- it has staying power long after it's introduced to the world. Thus it drives compounding growth over time, and isn't made obsolete after a news cycle or particular season ends.
The crown jewel of an evergreen piece is something that grows in value as time progresses. For example, a piece that leverages user-generated content like reviews or comments.
Just because something is evergreen doesn't mean it shouldn't be updated over time. In fact, some of the best evergreen content pieces lend themselves well to updates.
Example: Moz'sSearch Engine Ranking Factors is updated each year with a comprehensive outlook on what it takes to rank high in search results.
Moz draws on millions of data points that they've accumulated using their own product and technology, along with the opinions and experiences of top industry SEOs. While the URL remains the same each year, the title and data are updated and the content piece continues to drive thousands of new links, visits and customers.
Where does your content land on our sustainability scorecard?
Download the entire scorecard here
Think of this growth content framework as a strategic tool, rather than a diagnostic to grade the existing content in your inventory.
As you’re brainstorming fresh content ideas with the goal of driving new user acquisition or sales, use this framework to prioritize certain ideas over others.
You can use the rubric we’ve created to grade your top contenders and visualize the grade like so:
Lastly, we recognize that not all content creation efforts should aim to produce growth content pieces. The needs of your audience are diverse and their path to purchase is unique. Plan appropriately for each stage in the buyer’s journey, but don’t neglect opportunities to include these attributes that are proven to drive exponential growth.