More specifically, SEO is...
A collection of tactics that can be performed once
or ongoing to drive more targeted traffic to a web property.
We begin with a technical audit and review of over 140 parameters related to site health and SEO performance.
The goal here is to remove any “land mines” that would drag or otherwise mute results from our efforts
• Main areas of focus include:
• Crawlability
• Site Performance
• Internal Linking
• Page speed/usability metrics
• Link profile review/toxicity audit
The main deliverable is a review of key findings and a prioritized queue of recommended next steps.
2
Content Strategy & Production
Our approach to content spans :
• Keyword research
• Competitor analysis
• Emerges from audience research
Most SEO professionals jump right into looking for the highest-searched keywords in your niche.
We believe that behind every keyword, there’s a real, live human. So it makes sense to start by studying that human and work back from there. We look at communities they frequent, questions they ask, people they follow.
This step alone helps expand the universe of potential keywords by at least 50%.
The result?
• Less competition for rankings,
• more qualified traffic
• faster scale.
Another mistake we see among SEOs is jumping right into new content creation. But for established sites,
it’s possible that the fastest route to generating more traffic comes from optimizing existing content.
It’s also a crucial step to avoid what’s known as “keyword cannibalization”. In other words, if there’s
already a strong article that’s targeting a specific topic, we don’t want to create another one that competes with it.
On a more technical note:
From a content planning perspective, EmberTribe organizes according to a topical cluster model of information architecture. These so-called “clusters” consist of different articles or media which all link together offering a robust library for a given topic and then link back to one or more “pillar” pages at the center.
While we offer strategic guidance on large-scale link efforts through digital PR, our done-for-you service caters to a surgical approach for supporting key pages that are difficult to use as “bait” for attracting links, yet have a significant commercial impact for the client.
For example, product category pages or service offering pages that bring in searchers with a high buying intent.
Our process at a high level:
We build link “roadmaps” that prioritize high-revenue impact pages and optimize for ROI.
We identify topically relevant and authoritative partner sites suitable for a guest post (typically with a domain authority of 30 or more).
We conduct outreach to secure placement
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