Rejoice! Facebook made its recommendation guidelines public this year and there’s a lot to dig into. With so many users blaming the platform for not detecting problematic content, this move comes as the platform’s efforts to increase transparency for its users both on Facebook and Instagram.
Examples of Facebook recommendations experiences include Pages You May Like, “Suggested For You” posts in News Feed, People You May Know, or Groups You Should Join.
To make it simpler for audiences, the social network has released a list of five categories that are allowed on Facebook but do not qualify for recommendation under the Facebook recommendation guidelines.
To improve user experience, the following content will not be recommended to other Facebook/Instagram users:
Content that jeopardizes a safe community, such as:
Post regarding finance and health, such as:
Posts that diminish experience aka annoying stuff, such as:
Poor quality content, such as:
Misleading content, such as:
It sure is tough to be the social media marketing manager of a borderline page...
Some of the content restricted by the Facebook recommendation guidelines feel like they overlook context. But that’s nothing new for algorithms that rely on AI.
In the world of marketing, what do the recommendation guidelines mean for digital marketers?
We already fine-tune our content strategy to fit the community standards set by the social media platform. Content producers will have to continue to navigate the Facebook maze to generate posts for organic campaigns, but with a little more information to guide them.
Here are some tips to follow to avoid being blacklisted from Facebook’s recommendations:
👍 In order to be recommended as a page, you should sweep the history of content that you've posted and align it to Facebook's recommendation guidelines. This means if you set a sponsored campaign in motion but have chosen to re-share someone else’s post that does not fill the recommended criteria, your content may be negatively affected by your move. As always, be vigilant about what you’re sharing to your social media!
👍 Make sure to deactivate affiliate pages regarding your business, especially if you post the same content everywhere.
👎 Pages that have bought likes and followers will no longer be recommended.
👎 On top of this, Facebook will also not recommend accounts that have been banned from Instagram Ads or Facebook Ads, and communities that promote violence in an offline movement.
👍 And finally, keep creating content that’s relevant and provides value to the audiences you’re trying to reach through your social media presence.
If you're an avid Instagram user looking to enhance your profile and connect with local followers, adding your location to your Instagram bio can be a game-raiser.
Before diving into the steps, it's essential to grasp why location plays a crucial role in your Instagram bio. The social media landscape, especially Instagram, thrives on personal connections and relatability. By including your location, you instantly provide potential followers with valuable information about where you live, work, or frequently visit. This simple piece of information can help foster a sense of trust and authenticity, making it easier to connect with others in your local community.
When you include your location in your Instagram bio, you are not only telling people where you are geographically but also giving them a glimpse into your lifestyle. For example, if you live in a bustling city like New York, your bio might indicate that you are a city dweller who enjoys the vibrant energy and cultural diversity that the city offers. On the other hand, if you live in a small town surrounded by nature, your bio might reflect your love for outdoor activities and a slower-paced lifestyle.
One of the primary benefits of adding your location to your Instagram bio is increased visibility. When users search for specific locations or browse through nearby profiles, having your location readily accessible in your bio gives you a better chance of appearing in those search results. This increased visibility can lead to new followers, collaborations, and even potential business opportunities.
Imagine you are a food blogger based in San Francisco. By including your location in your bio, you make it easier for people searching for food-related content in the city to discover your profile. This can result in more followers who are genuinely interested in your content and may even lead to collaborations with local restaurants or brands.
Location tagging also allows you to tap into the power of local hashtags. When you include your location in your bio, you can use location-specific hashtags in your posts to further boost your visibility. This strategy helps you connect with people who are actively searching for content related to your location, increasing the likelihood of engagement and interaction.
By including your location in your Instagram bio, you make it easier for local followers to find and connect with you. Whether you're looking to meet like-minded individuals, network with professionals in your area, or simply make new friends, adding your location can help attract the right audience. Building a strong local community on Instagram can lead to meaningful relationships both online and offline.
Now that you grasp the significance of adding your location to your Instagram bio, let's dive into the practical steps. Before making any changes, it's important to familiarize yourself with the Instagram app and navigate to your profile. Follow these steps to access your Instagram profile:
To access your Instagram profile, open the Instagram app on your mobile device and log in to your account. Once logged in, tap the profile icon, usually located in the bottom right corner. This will take you to your Instagram profile where all your posts, followers, and bio information are displayed.
Once you're on your Instagram profile, you'll be greeted by a visually appealing grid of your posts. This is where your creativity shines through as you curate a feed that reflects your personality and interests. Take a moment to browse through your posts, reminisce about the memories captured in each image, and appreciate the artistry you've shared with your followers.
Now that you've explored your posts, it's time to focus on your bio. Your Instagram bio is a small but powerful space where you can introduce yourself, showcase your passions, and leave a lasting impression on anyone who visits your profile. To make changes to your bio, navigate to the bio section by tapping the "Edit Profile" button located below your bio description. This will open up the editing options for your bio.
As you enter the bio editing screen, take a moment to reflect on who you are and what message you want to convey to your audience. Your bio should be a reflection of your personality, values, and interests. It's an opportunity to showcase your uniqueness and stand out from the crowd. Consider the tone you want to set, whether it's witty, professional, or heartfelt, and craft your bio accordingly.
Think about what makes you special and what sets you apart from others. Are you an avid traveler, a passionate foodie, or a dedicated fitness enthusiast? Incorporate these aspects into your bio to give people a glimpse into your world.
After you've made the necessary changes to your bio, take a step back and review it with a critical eye. Does it accurately represent who you are? Is it engaging and captivating? Make any final adjustments to ensure that your bio is a true reflection of yourself and leaves a lasting impression on anyone who stumbles upon your profile.
Now that you're in the bio editing section, you're ready to add your location. Simply follow these steps:
Within the bio editing section, locate the text field where your bio description is displayed. You can add your location information by typing it directly into the text field. It's important to be accurate and precise about your location to ensure the information is useful for potential followers.
After entering your location information, make sure to save your updated bio by tapping the "Save" button located in the top right corner of the screen. Once saved, your location will be visible in your Instagram bio, allowing others to easily identify your whereabouts.
Now that you know the steps to add your location to your Instagram bio, let's explore some additional tips to optimize your bio for maximum impact:
Incorporating relevant keywords related to your location can help attract specific audiences. For example, if you're a photographer based in New York City, including keywords like "NYC photographer" or "New York City-based artist" can help you stand out to users searching for those terms.
Hashtags are powerful tools for increasing your visibility on Instagram. Consider including location-specific hashtags in your bio to further connect with users interested in your area. This can expand your reach and help you gain exposure to a broader audience.
While adding your location to your Instagram bio is relatively straightforward, you may encounter some common issues along the way. Here are a few troubleshooting tips:
If your location isn't appearing in your bio after saving the changes, try refreshing your profile by closing the Instagram app and reopening it. Also ensure that your location settings are enabled in your device's privacy settings.
If you're unable to save your updated bio, double-check that you've entered your location information correctly and that you're connected to a stable internet connection. If the issue persists, try logging out and logging back into your Instagram account to resolve any temporary glitches.
By following these simple steps and implementing the tips mentioned, you can effortlessly add your location to your Instagram bio, boost your visibility, and connect with local followers. Embrace the power of location tagging and watch as your Instagram profile becomes a conversation topic.
Did you know that there is a way to add Instagram Highlights without adding to your story? 😜
We will unravel this 'secret', and guide you through the process of enhancing your Instagram Profile step by step.
Instagram is a great tool for businesses and individuals. Their user stats are just mind-blowing.😱
Let's take a moment to understand one aspect of it. Instagram Highlights are a collection of story clips that are pinned to your profile page. 👻
Unlike regular stories that disappear after 24 hours, Highlights enable you to showcase your most valuable content for as long as you desire. They are displayed prominently below your bio, making them easily accessible to your followers. 💸
Instagram Highlights serve as a powerful tool 💪 for personal branding and content curation.
By carefully selecting and organizing your favorite story clips, you can create a visually appealing and engaging profile that reflects your unique personality and interests. 🎨
Each Highlight can be dedicated to a specific theme or aspect of your life, allowing you to showcase your diverse passions and talents, allowing you to maintain a cohesive aesthetic and ensure that your profile represents your personal brand or desired image. 🚀
Instagram Highlights act as a virtual storefront, providing potential followers with an insight into your brand or personal identity. 🐷
By curating your best content into Highlights, you can showcase your expertise, your unique perspective, and you can attract like-minded individuals or customers who resonate with your content.
To create a new Highlight from your Instagram story, follow these simple steps 🔢:
By following these steps, you can easily add your favorite stories to a Highlight and make them visible on your profile for your followers to enjoy. 💯
[Also, if you want to make the the most of your Stories and Highlights, you can click here].
Managing your Instagram Highlights is crucial to keep your profile fresh and updated. Here's how you can edit or remove Highlights 🍾:
Now that we've covered the traditional way of adding Instagram Highlights, it's time to unveil the method to add Highlights without posting to your story. 👨💻
🤐 Follow these steps:
By following this ‘secret’ method, 🔒 you can maintain a cohesive aesthetic on your profile without overwhelming your followers with multiple story posts.
Here is a screenshot of step #9:
If you want a visual explanation of this process, click here.💃
We are experts in everything related to social media. Here are some tips regarding Instagram's Highlights.
The cover image of your Highlight acts as its visual representation. Choose a cover that accurately reflects the content inside, making it more enticing for your audience to explore and click. You can use custom-designed covers or select captivating images from your collection.
To make your Highlights more user-friendly, organize them into categories or themes. 🎼📀
This makes it easier for your followers to navigate through your content and find what interests them. Consider creating Highlight covers that visually represent these categories, making your profile visually appealing and well-organized.
Absolutely! 💯
You can add both new and old photos to your Highlights. 🔝 Simply follow the steps mentioned earlier in this article to add any desired content to your Highlight, regardless of when it was taken or posted. 🎡
Unlike regular Instagram stories, which disappear after 24 hours, Highlights stay on your profile for as long as you want. 🌀
They give you the freedom 🆓 to curate and showcase your best content without the fear of it vanishing.
Now that you know how to add Instagram Highlights without posting to your story, it's time to unleash your creativity and make the most of this valuable feature. 🍃💴📈
Enhance your profile, engage your followers, and leave a lasting impression on your audience with your thoughtfully curated Highlights. 💴📈
There's no question here—we love advertising with Facebook because the platform continues to provide tools for eCommerce markers to reach an ever-broadening audience.
In 2015, Facebook launched Dynamic Product Ads (DPAs), a way for companies to get their ads in front of people who had visited and/or interacted with their Facebook page or website in the past. In 2017, Facebook expanded on this advertising format by launching Dynamic Ads for Broad Audiences (DABAs). This tool dramatically expands the potential reach of Facebook ads, helping eCommerce businesses improve ad performance.
DABAs expand on the concept of DPAs. However, instead of showing your ad to people who have previously interacted with your company, with DABAs, Facebook expands that audience to those people who have searched for a similar product or service to the ones you offer and/or who have interacted with a company similar to yours.
Obviously, this changes the dynamics of these ads from simply "preaching to the choir" to exposing your product to those who want what you are selling, but haven't yet heard of your company.
When you're not preaching to the choir, your ads can pop-and-lock their way to reach expanded audiences.
DABA campaigns aren't limited to Facebook feeds alone. They can appear on any of the Facebook platforms, including Instagram and Audience Network. They can be single-image ads, carousel ads, and collection ads. In addition, these ads are available across devices, including PCs and laptops, as well as mobile traffic.
With more than 2.5 billion registered users on Facebook and another one billion on Instagram, the potential of this marketing tool is difficult to ignore.
DABA campaigns are a great tool for reaching new customers aka top-of-funnel traffic. This ad tool considers the user's interest, behavior, and demographic data when deciding what ads an individual user will see. This can be beneficial when introducing a new product or a new marketing campaign. You can get your product information in front of potential customers who have already expressed interest (via their actions) in a product like the one you are promoting.
To make the most of your DABA campaigns, we suggest the following Best Practices:
1. Make sure that you write your ad to appeal to new customers. Since the goal of DABAs is to attract new customers to your eCommerce business, you want to write your ad to draw in those people. Don't assume in your ad copy that the reader has any knowledge or preconceived notion of your product or business.
2. Use demographics to fine-tune your audience. While Facebook and its subsidiaries have more than four billion registered users, it's not likely that all of them will have an interest in your product (unless you’re selling pizza—we imagine that’s a pretty universal sell 😋).
For example, are you interested in marketing to customers overseas? If not, you can limit your ad placement to US users. Are you looking to drive business to your local eatery? If so, then you'll want to hone your demographic information even more, so that only people within driving distance of your restaurant see your ad.
3. If you're using product sets, make sure to include a good number of products in each set. Facebook uses AI with DABAs to "learn" about its site visitors' preferences and extrapolate what products might interest them tomorrow...or next week. By including a large number of products in your set, the Facebook algorithm has room to work its magic and match a broader number of potential customers with products.
4. Exclude your current customers. Since you are looking for new customers with your DABA campaign, you want to exclude the people who have purchased from you in the past. We suggest those who purchased in the last 30 days. This function is found under "targeting". You exclude these people because you don't want your numbers to be skewed by people who already know and like your products.
5. Engage in ad testing to see what's working. Ad testing (which is an umbrella term for split tests and lift tests) will show you if you should replace some of your existing prospecting campaigns with DABAs.
Setting up a marketing campaign using DABA isn't difficult. It just takes a few steps. The good news is that you only have to do most of these steps once.
Dynamic Ads for Broader Audiences can dramatically transform your business. However, it does take a little bit of time and effort to set up.
At EmberTribe, we've been optimizing social media advertising like DABAs for our clients for several years and can do the tedious legwork for you so that you can concentrate on what you do best—interact with your customers.
To learn more about using Facebook ads for eCommerce and how to make dynamic ads for broad audiences work for you, book a call now!
Rejoice! Facebook made its recommendation guidelines public this year and there’s a lot to dig into. With so many users blaming the platform for not detecting problematic content, this move comes as the platform’s efforts to increase transparency for its users both on Facebook and Instagram.
Examples of Facebook recommendations experiences include Pages You May Like, “Suggested For You” posts in News Feed, People You May Know, or Groups You Should Join.
To make it simpler for audiences, the social network has released a list of five categories that are allowed on Facebook but do not qualify for recommendation under the Facebook recommendation guidelines.
To improve user experience, the following content will not be recommended to other Facebook/Instagram users:
Content that jeopardizes a safe community, such as:
Post regarding finance and health, such as:
Posts that diminish experience aka annoying stuff, such as:
Poor quality content, such as:
Misleading content, such as:
It sure is tough to be the social media marketing manager of a borderline page...
Some of the content restricted by the Facebook recommendation guidelines feel like they overlook context. But that’s nothing new for algorithms that rely on AI.
In the world of marketing, what do the recommendation guidelines mean for digital marketers?
We already fine-tune our content strategy to fit the community standards set by the social media platform. Content producers will have to continue to navigate the Facebook maze to generate posts for organic campaigns, but with a little more information to guide them.
Here are some tips to follow to avoid being blacklisted from Facebook’s recommendations:
👍 In order to be recommended as a page, you should sweep the history of content that you've posted and align it to Facebook's recommendation guidelines. This means if you set a sponsored campaign in motion but have chosen to re-share someone else’s post that does not fill the recommended criteria, your content may be negatively affected by your move. As always, be vigilant about what you’re sharing to your social media!
👍 Make sure to deactivate affiliate pages regarding your business, especially if you post the same content everywhere.
👎 Pages that have bought likes and followers will no longer be recommended.
👎 On top of this, Facebook will also not recommend accounts that have been banned from Instagram Ads or Facebook Ads, and communities that promote violence in an offline movement.
👍 And finally, keep creating content that’s relevant and provides value to the audiences you’re trying to reach through your social media presence.