Are you currently maximizing Pinterest advertising for your eCommerce or online retail business? If not, you might be making a big mistake by snubbing this powerful social media marketing platform.
The user mindset on Pinterest is significantly different than it is on other social media platforms — users are often on Pinterest specifically to decide what to buy next, or plan a big future purchase. That high shopping intent is key for conversions!
This makes Pinterest a go-to eCommerce advertising platform full of marketing potential for your business. Imagine being able to present users who are actively searching for your products (or similar ones) with ads while also being able to promote to users who are passively browsing through their feed.
That's a clear win-win for catching ToFu and MoFu audiences.
Pinterest can also reveal your target audience's aesthetic preferences and preferred products and services, giving you an upper hand for your ad creative strategy.
What visuals appeal to your buyer persona? The answer in is the boards!
The best and most effective Pinterest ads:
Here’s some best practices and tips we've come across for how to make the most of your ads:
📌 Pinterest is growing fast and eCommerce advertisers are taking notice. →
This type of ad works well for health and wellness businesses because everyone loves a great success story. The image and the text overlay used for this ad are easily relatable. Your audience is invited to see themselves getting the same end result from your product.
Who says no to cute outfit ideas? There's a lot to gain from advertising clothing and accessories on Pinterest. Just make sure that your ads represent current stock!
Also, take note of the call to action in this ad. A good call to action will grab the attention of audiences. This one gives browsers an idea of cost without having to click first and entices them with a good deal.
Make sure that your pin is interesting enough to convince your audience to visit your website. This ad featuring Drummond House Plans shows a mock up design and floor plan of a modern house. It's not so vague that the viewer thinks it's just a regular house photo, but it also doesn't overstate the business.
On top of the sleek visual, Drummond House Plans takes into account user intent by including tags popular to Pinterest users planning to purchase or build a home.
We've seen clients get big returns on Pinterest ads. Are you ready to try out this visual social platform for your ad campaigns?
We all love the idea of having our own Pinterest board, right? It shows off our taste to the world, allowing them a glimpse into just how unique and interesting we are.
But Pinterest is more than just a catalog of images that inspire us to try new recipes, redesign our kitchens, or plan a wedding without our partners knowing (we know you do it, but we won’t tell 🤐).
Pinterest is also a powerful marketing tool.
Before you start panicking about how incessant advertising might ruin the one platform that you treat as your haven, hear us out.
One of the best things about Pinterest is its plethora of ways to organically promote content that your audience cares about. That means you’re getting practically free Pinterest advertising without ruining the look and feel of the platform.
Pinterest works differently than other social media platforms. The platform does not consider followers the same way Facebook and Instagram do, where more followers give a post legitimacy.
Instead, it identifies a pin as relevant when it gets repinned. Because of this, it gets pushed more in search results. As a pin earns impressions, it gains potential for more impressions.
In order to get your message across to a massive audience that is busy curating their board as we speak, you have to give them a reason to repin your work.
When it comes to choosing what you should or should not pin, start with the goal. We have already established that for organic and free advertising, your goal is that your audience will repin your content. You must engage them by inspiring them, or piquing their interest, or making them laugh. Create pins worth saving! This way they will want to make your post a part of their board.
Here are some other Pinterest tips to keep in mind:
📌 Make sure to include branding in your content, but keep it subtle enough so that it doesn’t stick out like a sore thumb. If it’s too in your face, your audience may not want to pin it and you lose traction from the start.
📌 Another Pinterest best practice to keep in mind is to focus on keywords that your audience is likely to search. If you use targeted keywords, you will come up in users’ searches and your brand will gain increased visibility. Take some time to compile relevant keywords and come up with appropriate board names.
📌 Pinterest, like Instagram, is a very visual platform and not just any old images will do. Plan your Pinterest imagery to catch the attention of a scroller.
📌 Don’t just post and pin to create content. Be deliberate with your content strategy—this is a good time to curate your board. Entire boards can draw users and turn them into followers, so that they know where to keep going for more content. For example, if you’re a men’s clothing eCommerce shop, don’t just pin a shirt or slacks here and there, create boards with outfit ideas for different occasions and seasons.
📌 Remember, a pin can be linked back to a description for more context. This means Pinterest can always play a part in a larger advertising campaign for your business. Just pop your store URL, or even better, a landing page URL, into the pin to lead traffic to your website.
📌 When in doubt, research what other companies are doing with their organic content on Pinterest, and emulate the strategies you like.
Any avid Pinterest user won't think twice before answering a firm “No”!
But that’s probably because they use real life to influence their Pinterest boards and not because they're marketing mavens.
The truth is, Pinterest does not rely entirely on fresh content to overtake older content on its feed. Pinterest has stated that all content across board browsing, search browsing, home feed, and category feed is viewed equally. 🤯
Pinterest decides what should make it to a person’s feed according to the quality of each post as opposed to how recently it was uploaded. As a brand, quality over quantity will definitely serve you well.
Are you currently maximizing Pinterest advertising for your eCommerce or online retail business? If not, you might be making a big mistake by snubbing this powerful social media marketing platform.
The user mindset on Pinterest is significantly different than it is on other social media platforms — users are often on Pinterest specifically to decide what to buy next, or plan a big future purchase. That high shopping intent is key for conversions!
This makes Pinterest a go-to eCommerce advertising platform full of marketing potential for your business. Imagine being able to present users who are actively searching for your products (or similar ones) with ads while also being able to promote to users who are passively browsing through their feed.
That's a clear win-win for catching ToFu and MoFu audiences.
Pinterest can also reveal your target audience's aesthetic preferences and preferred products and services, giving you an upper hand for your ad creative strategy.
What visuals appeal to your buyer persona? The answer in is the boards!
The best and most effective Pinterest ads:
Here’s some best practices and tips we've come across for how to make the most of your ads:
📌 Pinterest is growing fast and eCommerce advertisers are taking notice. →
This type of ad works well for health and wellness businesses because everyone loves a great success story. The image and the text overlay used for this ad are easily relatable. Your audience is invited to see themselves getting the same end result from your product.
Who says no to cute outfit ideas? There's a lot to gain from advertising clothing and accessories on Pinterest. Just make sure that your ads represent current stock!
Also, take note of the call to action in this ad. A good call to action will grab the attention of audiences. This one gives browsers an idea of cost without having to click first and entices them with a good deal.
Make sure that your pin is interesting enough to convince your audience to visit your website. This ad featuring Drummond House Plans shows a mock up design and floor plan of a modern house. It's not so vague that the viewer thinks it's just a regular house photo, but it also doesn't overstate the business.
On top of the sleek visual, Drummond House Plans takes into account user intent by including tags popular to Pinterest users planning to purchase or build a home.
We've seen clients get big returns on Pinterest ads. Are you ready to try out this visual social platform for your ad campaigns?
.svg){kind=icon}