We all love the idea of having our own Pinterest board, right? It shows off our taste to the world, allowing them a glimpse into just how unique and interesting we are.

Here are some other Pinterest tips to keep in mind:

📌 Make sure to include branding in your content, but keep it subtle enough so that it doesn’t stick out like a sore thumb. If it’s too in your face, your audience may not want to pin it and you lose traction from the start.

📌 Another Pinterest best practice to keep in mind is to focus on keywords that your audience is likely to search. If you use targeted keywords, you will come up in users’ searches and your brand will gain increased visibility. Take some time to compile relevant keywords and come up with appropriate board names.

📌 Pinterest, like Instagram, is a very visual platform and not just any old images will do. Plan your Pinterest imagery to catch the attention of a scroller.

📌 Don’t just post and pin to create content. Be deliberate with your content strategy—this is a good time to curate your board. Entire boards can draw users and turn them into followers, so that they know where to keep going for more content. For example, if you’re a men’s clothing eCommerce shop, don’t just pin a shirt or slacks here and there, create boards with outfit ideas for different occasions and seasons.

📌 Remember, a pin can be linked back to a description for more context. This means Pinterest can always play a part in a larger advertising campaign for your business. Just pop your store URL, or even better, a landing page URL, into the pin to lead traffic to your website.

📌 When in doubt, research what other companies are doing with their organic content on Pinterest, and emulate the strategies you like.

Is There Such a Thing as Too Many Pins?

Any avid Pinterest user won't think twice before answering a firm “No”!

But that’s probably because they use real life to influence their Pinterest boards and not because they're marketing mavens.

The truth is, Pinterest does not rely entirely on fresh content to overtake older content on its feed. Pinterest has stated that all content across board browsing, search browsing, home feed, and category feed is viewed equally. 🤯

Pinterest decides what should make it to a person’s feed according to the quality of each post as opposed to how recently it was uploaded. As a brand, quality over quantity will definitely serve you well.