YourCotton is a US eCommerce wool factory with a wide range of fleece products.
It was founded in 2007 by two friends and has since evolved into a leading source for fleece.
About 7 years ago, the venture into cotton quilting fabrics began, gradually building a reputation. The dream to launch a business focused on cotton fabrics came to fruition with YourCotton, embodying the founding principles of YourFleece.
Their venture is more than a business; it's a gathering of like-minded individuals dedicated to adding value, quality, and a strong commitment to customers.
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Increase in organic traffic since bulk of articles published
Increase in Ranked Keywords YoY
of Revenue came from Assisted Conversions
Our content cluster SEO strategy, centered around the creation of comprehensive "pillar" articles that broadly cover key topics, supplemented by detailed "cluster" pieces the dive deeper into related subtopics. This approach, created a unified content web that enhanced both user navigation and SEO rankings

There are two important considerations for creating high-value cluster content: Volume, Velocity & Keyword Difficulty.
Current research demonstrates brands can drive more traffic by publishing frequently & rapidly.
Creating an overwhelming signal to Google by building topical authority via clusters.
We targeted keywords with low difficulty levels and high volume to optimize Shapeez's visibility in search engine results.


Analysis of brand, audience, ICP, and trends in the industry.

Keyword Research

AI-Assisted Content Draft

Edits by an assembly line of editors who provide human touch

Insertion of internal-external links and engaging visuals

Publishing Stage



Organic search traffic increased 244.78% with a significant increase in new users of 267.84% compared to the previous period.


We saw a drop in ranked keywords at the beginning of 2023. However, after posting the remaining articles in October 2023, we've seen significant growth.
February 2023
ranked keywords
February 2024
ranked keywords

In the website, we are seeing significant traction at the start of 2024. January had 24 total ranked keywords and February has 58 ranked keywords. We expect to see this growth pace over the coming months.

In this example, Google ranks a single article for 26 different keywords. Despite that the primary keywords, "what is cotton grain," have a low search volume of 110.



ClusterMagic significantly enhanced YourCotton's web traffic and revenue. Our strategy and implementation improved organic traffic, keyword rankings, and non-branded traffic, resulting in higher clicks, impressions, and better search rankings, thereby strengthening YourCotton's online impact and achieving tangible business outcomes.
Increase in Organic Traffic
Increase in Ranked Keywords YoY
of Revenue came from Assisted Conversions
With over 10 years of experience and 80 million in ad spend under our belts, we know how to guide businesses from fizzle to sizzle.

If you are stuck on the half a million yearly revenue plateau, you need a growth agency that will get to know your business, audiences, and growth opportunities like the backs of their hands— and let you in on everything they learn. No secrets, no bull. Just making sparks fly together.
Look elsewhere if you're looking for a new logo or brand identity via 200-page slide decks. Those marketing disciplines have their place, but they're not our focus. We've doubled down on growing sales and injecting our clients with cash flow.
The typical agency model moves slowly: endless meetings, thousands of email threads, lots of talk, but little action. EmberTribe is different. We know what it takes to grow fledgling brands into formidable empires: a hell of a lot of execution.
We've been recognized by Facebook and Google as one of the top agencies in the world. We're a mentor to startups within Techstars, Y Combinator and regularly consult with programs at MIT and Harvard Business School. Now it's time to add you to our Tribe.