American Steel Designs specializes in high-quality and affordable custom metal art, becoming a trusted name for personalized steel designs for homes and gardens.
Their Steel DesignZ division prides itself on American-made craftsmanship, supporting local manufacturing with every piece designed and manufactured in Minnesota.
Their unique products are available on Etsy, with plans to expand to Amazon, aiming to provide exceptional designs to a broader audience.


On organic traffic since articles published
In organic impressions since articles published
Total ranking keywords
Our content cluster SEO strategy, centered around the creation of comprehensive "pillar" articles that broadly cover key topics, supplemented by detailed "cluster" pieces the dive deeper into related subtopics. This approach, created a unified content web that enhanced both user navigation and SEO rankings

There are two important considerations for creating high-value cluster content: Volume, Velocity & Keyword Difficulty.
Current research demonstrates brands can drive more traffic by publishing frequently & rapidly.
Creating an overwhelming signal to Google by building topical authority via clusters.
We targeted keywords with low difficulty levels and high volume to optimize Shapeez's visibility in search engine results.


Analysis of brand, audience, ICP, and trends in the industry.

Keyword Research

AI-Assisted Content Draft

Edits by an assembly line of editors who provide human touch

Insertion of internal-external links and engaging visuals

Publishing Stage



Comparing two 3 months period. Note the surge on impressions.
The average position of the site appearing in SERPs improved by 0.8 positions.

From the start of ClusterMagic to current, there has been a 59.9% increase (401 to 641) in the amount of new ranking keywords, particularly in positions 4-20 and 21-50. Note the increases even after finishing publishing.




ClusterMagic significantly enhanced American Steel Design's web traffic despite SEO foundation problems. Our strategy and implementation improved organic traffic, keyword rankings, and non-branded traffic. This resulted in higher clicks, impressions, and better search rankings, strengthening American Steel Design's online impact and achieving tangible business outcomes.
increase in organic conversion rate
in organic impressions
increase in ranking keywords
With over 10 years of experience and 80 million in ad spend under our belts, we know how to guide businesses from fizzle to sizzle.

If you are stuck on the half a million yearly revenue plateau, you need a growth agency that will get to know your business, audiences, and growth opportunities like the backs of their hands— and let you in on everything they learn. No secrets, no bull. Just making sparks fly together.
Look elsewhere if you're looking for a new logo or brand identity via 200-page slide decks. Those marketing disciplines have their place, but they're not our focus. We've doubled down on growing sales and injecting our clients with cash flow.
The typical agency model moves slowly: endless meetings, thousands of email threads, lots of talk, but little action. EmberTribe is different. We know what it takes to grow fledgling brands into formidable empires: a hell of a lot of execution.
We've been recognized by Facebook and Google as one of the top agencies in the world. We're a mentor to startups within Techstars, Y Combinator and regularly consult with programs at MIT and Harvard Business School. Now it's time to add you to our Tribe.