Bailey's CBD is a family-run business focusing on providing high-quality, veterinarian-crafted CBD products for pets, including dogs, cats, and horses. Their offerings span CBD oils, chews, and topicals, all made in the USA with lab-tested, GMO-free, human-grade ingredients.
Due to the stringent CBD industry policies, the company couldn't pursue a paid media strategy on major platforms like TikTok, Meta, and Instagram.
That's when EmberTribe introduced them the solution: a cluster content strategy, a way to magnify traffic and sales organically.


increase in organic traffic since bulk of articles published
of revenue comes from assisted conversions via organic traffic
keywords ranking in Top 3 position
Our content cluster SEO strategy, centered around the creation of comprehensive "pillar" articles that broadly cover key topics, supplemented by detailed "cluster" pieces the dive deeper into related subtopics. This approach created a unified content web that enhanced both user navigation and SEO rankings

There are two important considerations for creating high-value cluster content: Volume, Velocity & Keyword Difficulty.
Current research demonstrates brands can drive more traffic by publishing frequently & rapidly.
Creating an overwhelming signal to Google by building topical authority via clusters.
We targeted keywords with low difficulty levels and high volume to optimize Shapeez's visibility in search engine results.


Analysis of brand, audience, ICP, and trends in the industry.

Keyword Research

AI-Assisted Content Draft

Edits by an assembly line of editors who provide human touch

Insertion of internal-external links and engaging visuals

Publishing Stage

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Since December 23' to March 24', Google’s organic traffic increased 75%.

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Examining the blog, we observed a surge in organic keyword rankings both during and in the months following the publication of ClusterMagic.
April 2023
(before publishing)
ranked keywords
March 2024
(after publishing)
ranked keywords

Looking at the website as a whole, we saw a a growth in Top 3 placements as well as increased ranked keywords.
October 2022 (before publishing)
3,287 ranked keywords
March 2024 (after publishing)
8,379 ranked keywords


This article is ranking for +245 keywords and has driven 584 clicks in the last three months as of March 2024.
"Those numbers definitely speak for themselves. I’ve also noticed that our domain authority has increased 10+ points since working together"
- Aaron, Co-Founder of Bailey's CBD


Over the past three months (Dec 23' - March 24'), there has been a noticeable improvement in search rankings, with the site moving up by 1.5 positions.
"There’s no doubt that the 100 articles have had an impact in SEO and increasing revenue almost 95% in 6 months, especially seeing the clicks to them and featured snippets in Ahrefs and Semrush".
- Aaron, Co-Founder of Bailey's CBD
Looking at all blog content, Bailey's CBD articles are positioned on the following pages of Google’s Search Results based on keywords:


Example of article appearing on Page 1, Position 2 of Google’s Search Results

ClusterMagic had a significant impact on Bailey's CBD website by increasing both its web traffic and revenue. Our strategy and implementation improved organic traffic, keyword rankings, and non-branded traffic, resulting in higher clicks, impressions, and better search rankings, thereby strengthening Bailey's CBD online impact and achieving tangible business outcomes.
Increase in organic traffic since bulk of articles published
of revenue from assisted conversions via organic traffic
Keywords ranking in Top 3 position
With over 10 years of experience and 80 million in ad spend under our belts, we know how to guide businesses from fizzle to sizzle.

If you are stuck on the half a million yearly revenue plateau, you need a growth agency that will get to know your business, audiences, and growth opportunities like the backs of their hands— and let you in on everything they learn. No secrets, no bull. Just making sparks fly together.
Look elsewhere if you're looking for a new logo or brand identity via 200-page slide decks. Those marketing disciplines have their place, but they're not our focus. We've doubled down on growing sales and injecting our clients with cash flow.
The typical agency model moves slowly: endless meetings, thousands of email threads, lots of talk, but little action. EmberTribe is different. We know what it takes to grow fledgling brands into formidable empires: a hell of a lot of execution.
We've been recognized by Facebook and Google as one of the top agencies in the world. We're a mentor to startups within Techstars, Y Combinator and regularly consult with programs at MIT and Harvard Business School. Now it's time to add you to our Tribe.