Shapeez is a company that seeks to bring innovation together with comfort to redefine women's bra experience.
They have revolutionized the way people think about lingerie, starting with the simple mantra: "It's not your back, it's your bra!".
Founded with the mission to eliminate the discomfort of bra fat bulges, they have created a line of back-smoothing bras designed to keep you looking and feeling your best all day long. Their founder's vision was simple: to create bras that offered functionality and fashion, so women could embrace their curves with confidence.
Increase in organic traffic since bulk of articles published
of revenue comes from assisted conversions via organic traffic
Keywords ranking in Top 3 position
Our content cluster SEO strategy, centered around the creation of comprehensive "pillar" articles that broadly cover key topics, supplemented by detailed "cluster" pieces the dive deeper into related subtopics. This approach, created a unified content web that enhanced both user navigation and SEO rankings
There are two important considerations for creating high-value cluster content: Volume, Velocity & Keyword Difficulty.
Current research demonstrates brands can drive more traffic by publishing frequently & rapidly.
Creating an overwhelming signal to Google by building topical authority via clusters.
We targeted keywords with low difficulty levels and high volume to optimize Shapeez's visibility in search engine results.
Analysis of brand, audience, ICP, and trends in the industry.
Keyword Research
AI-Assisted Content Draft
Edits by an assembly line of editors who provide human touch
Insertion of internal-external links and engaging visuals
Publishing Stage
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Google’s organic traffic has increased 300% in the last year (172 per day vs 702 per day)
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Looking at just the blog, we see a significant jump in organic keyword rankings starting in April as a result of ClusterMagic content. Rankings continue to accumulate into this month.
October 2022
(before publishing)
April 2023
(after publishing)
November 2024
(after publishing)
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Looking at the website as a whole, we generated a 327% growth in the Top 3 search result positions and a 554% increase in all ranked keywords.
October 2022
(before publishing)
April 2023
March 2024
This article is ranking for 1,000+ keywords and has driven 11,698 clicks in the last twelve months as of March 2024.
It was published in February 2023 and started receiving significant impressions and clicks in April.
Over the past six months (September 2023 - March 2024), there has been a noticeable improvement in search rankings, with the site moving up by 2 positions (+12 in the past year).
This achievement is significant, especially since it's accompanied by a 77% increase in impressions, indicating effective SEO performance despite the complexities of average ranking metrics.
Looking at all blog content, Shapeez’s articles are positioned on the following pages of Google’s Search Results based on keywords:
Example of article appearing on Page 1, Position 1 of Google’s search results
ClusterMagic significantly enhanced Shapeez's web traffic and revenue. Our strategy and implementation improved organic traffic, keyword rankings, and non-branded traffic, resulting in higher clicks, impressions, and better search rankings, thereby strengthening Shapeez's online impact and achieving tangible business outcomes.
Increase in organic traffic since bulk of articles published
of revenue from assisted conversions via organic traffic
New keywords ranking in the Top 3 positions
With over 10 years of experience and 80 million in ad spend under our belts, we know how to guide businesses from fizzle to sizzle.
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"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Media and Marketing Coordinator at Altis
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Founder of Fusion Belts
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Cofounder, Trust & Will
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"All around great team...The EmberTribe team really answered my technical questions without hesitation...Helped me understand where my business was lacking. It's hard to find companies nowadays that really go above and beyond."
Media and Marketing Coordinator at Altis
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"Embertribe has been incredible to work with. Not only are they knowledgeable and the best at their craft but they care about you and your business. Highly recommend!"
Founder of Xylem Woodworks
If you are stuck on the half a million yearly revenue plateau, you need a growth agency that will get to know your business, audiences, and growth opportunities like the backs of their hands— and let you in on everything they learn. No secrets, no bull. Just making sparks fly together.
Look elsewhere if you're looking for a new logo or brand identity via 200-page slide decks. Those marketing disciplines have their place, but they're not our focus. We've doubled down on growing sales and injecting our clients with cash flow.
The typical agency model moves slowly: endless meetings, thousands of email threads, lots of talk, but little action. EmberTribe is different. We know what it takes to grow fledgling brands into formidable empires: a hell of a lot of execution.
We've been recognized by Facebook and Google as one of the top agencies in the world. We're a mentor to startups within Techstars, Y Combinator and regularly consult with programs at MIT and Harvard Business School. Now it's time to add you to our Tribe.
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