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Bailey's is a family-run business offering high-quality, veterinarian-crafted products for pets, including supplements, treats, and health solutions. All products are made in the USA with GMO-free, human-grade ingredients.
Like many eCommerce pet brands, Bailey's struggled to scale through paid media due to high competition and pet product saturation on platforms like TikTok and Meta.
EmberTribe introduced an SEO cluster content strategy to drive organic traffic and boost sales without relying solely on paid ads.
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increase in organic traffic since bulk of articles published
of revenue comes from assisted conversions via organic traffic
keywords ranking in Top 3 position
Our content cluster SEO strategy, centered around the creation of comprehensive "pillar" articles that broadly cover key topics, supplemented by detailed "cluster" pieces the dive deeper into related subtopics. This approach created a unified content web that enhanced both user navigation and SEO rankings
There are two important considerations for creating high-value cluster content: Volume, Velocity & Keyword Difficulty.
Current research demonstrates brands can drive more traffic by publishing frequently & rapidly
Creating an overwhelming signal to Google by building topical authority via clusters.
We targeted keywords with low difficulty levels and high volume to optimize Shapeez's visibility in search engine results.
Analysis of brand, audience, ICP, and trends in the industry.
Keyword Research
AI-Assisted Content Draft
Edits by an assembly line of editors who provide human touch
Insertion of internal-external links and engaging visuals
Publishing Stage
Since December October 2023, Google’s organic traffic has increased by over 75%.
Examining the blog, we observed a surge in organic keyword rankings both during and in the months following the publication of ClusterMagic.
April 2023
(before ClusterMagic)
ranked keywords
October 2024
(after ClusterMagic publishing)
ranked keyword
Looking at the website overall, we generated a 1,210% growth in the top 3 positions and a 557% increase in total ranked keywords.
April 2023 (before publishing)
4,429 ranked keywords
October 2024 (after publishing)
21,585 ranked keywords
This article is ranking for +245 keywords and has driven 584 clicks in the last three months as of March 2024.
"Those numbers definitely speak for themselves. I’ve also noticed that our domain authority has increased 10+ points since working together"
- Aaron, Co-Founder of Bailey's
Over the past three months (Dec 23' - March 24'), there has been a noticeable improvement in search rankings, with the site moving up by 1.5 positions.
"There’s no doubt that the 100 articles have had an impact in SEO and increasing revenue almost 95% in 6 months, especially seeing the clicks to them and featured snippets in Ahrefs and Semrush".
- Aaron, Co-Founder of Bailey's
Looking at all blog content, Bailey's articles are positioned on the following pages of Google’s Search Results based on keywords:
Example of article appearing on Page 1, Position 2 of Google’s Search Results
ClusterMagic had a significant impact on Bailey's website by increasing both its web traffic and revenue. Our strategy and implementation improved organic traffic, keyword rankings, and non-branded traffic, resulting in higher clicks, impressions, and better search rankings, thereby strengthening Bailey's online impact and achieving tangible business outcomes.
Increase in organic traffic since bulk of articles published
of revenue from assisted conversions via organic traffic
Keywords ranking in Top 3 position
Multiply your traffic with
With over 10 years of experience and 80 million in ad spend under our belts, we know how to guide businesses from fizzle to sizzle.
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"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."
Co-founder, Qeepsake
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"I tried one company before you guys but you guys are better. And you're all good looking too."
Founder of Fusion Belts
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“One of the things I love most about working with EmberTribe which has been a standout from working with other companies is that there's a level of ownership that the team has in what we're doing that you really feel like they care."
Cofounder, Trust & Will
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"All around great team...The EmberTribe team really answered my technical questions without hesitation...Helped me understand where my business was lacking. It's hard to find companies nowadays that really go above and beyond."
Media and Marketing Coordinator at Altis
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"Embertribe has been incredible to work with. Not only are they knowledgeable and the best at their craft but they care about you and your business. Highly recommend!"
Founder of Xylem Woodworks
If you are stuck on the half a million yearly revenue plateau, you need a growth agency that will get to know your business, audiences, and growth opportunities like the backs of their hands— and let you in on everything they learn. No secrets, no bull. Just making sparks fly together.
Look elsewhere if you're looking for a new logo or brand identity via 200-page slide decks. Those marketing disciplines have their place, but they're not our focus. We've doubled down on growing sales and injecting our clients with cash flow.
The typical agency model moves slowly: endless meetings, thousands of email threads, lots of talk, but little action. EmberTribe is different. We know what it takes to grow fledgling brands into formidable empires: a hell of a lot of execution.
We've been recognized by Facebook and Google as one of the top agencies in the world. We're a mentor to startups within Techstars, Y Combinator and regularly consult with programs at MIT and Harvard Business School. Now it's time to add you to our Tribe.
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