Since 2008, Mattress Insider has specialized in hand-made residential mattresses as well as custom mattress sizes and shapes. They have serviced over 80,000 customers across the US and have made mattresses to fit RVs, trucks, sofa beds, antique beds, cots, and many other custom projects.
They were previously running ads on Facebook and Google. But soon, they confronted escalation limitations.
Revenue sensible to Cost Per Action (CPA) variations. Balancing cost with revenue increase.
Results suggested a re-focus towards another primary and probably secondary channel.
Aggresive escalation of the business depended on the performance of CPL.
After identifying the Conversion Pathway, we relocate the Digital Marketing Strategy into Google, Facebook and Bing.
Outbound marketing on Facebook to target MoFu/BoFu audience. Guide them to Google Search to capture intent and convert them to buyers efficiently.
Maximize sales and customer engagement during peak shopping seasons by strategically combining holiday promotions and sales tactics.
Our team of growth experts conducted research in analogous and successful eCommerce Furniture Models to prepare a step-by-step action plan while checking the historical results of the brand.
After defining Google, Facebook and Bing as the main channels, we prepared the experiment tracker with key experiments to generate the most insight and performance in the short, medium and long term. We levaraged the Scientific Method into Marketing.
With our research and test in place, we launched each campaign and optimized them based on the ICP (Ideal Client Profile) of our client to ensure our investment would generate the exact desired results.
In our experiments, we tested dozens of headlines to understand the users' decision drivers. Additionally, our flexible content creation efforts helped the brand leverage organic traffic to boost performance and conversion rates.
After generating the initial results, we identified Google as the top-performing channel. We focused on it without leaving FB and Bing and scaled the expenditure to optimize the relation between CPA and revenue.
The key is to strategically go big and precise. To attract potential customers, create high-quality content that showcases your products' unique features and benefits; offer incentives like discounts or freebies for email sign-ups; use targeted advertising campaigns on social media and search engines; and nurture leads through personalized email marketing that highlights product benefits and exclusive offers. A combination of these tactics is key to driving conversions and growing your business.
With ToFu and MoFu generating most sales.
Preparing the ground for efficient escalation.
On Google, which accounted for 70% of total ad strategy.
Our clients still make substantial revenue on the popular primary channels. But we know that Facebook and Google costs are rising, and scale is limited. So at EmberTribe, we found a path to hit businesses’ goals by methodically tapping into multiple secondary channels. But it needs to be strategic.
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Duncan Street
Co-founder, Qeepsake
Tap into the power of organic search traffic to boost your brand's growth.
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