The SEO Overhaul That Elevated Revenue to $198k for a Health eCommerce Business đź’°đź’‰

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Company Background: The Story

Company Background: The Story

Rooted in ancient herbal remedies and propelled by modern science, our Health & Wellness client was born from the vision to restore vitality through natural wellness 🧬.

They craft supplements to rejuvenate body and mind 🌿. Their mission is to bridge the gap between traditional wisdom and contemporary health needs.

Before EmberTribe’s involvement, their site lacked effective SEO. Although blogs existed, they failed to attract any significant traffic.

Growth Challenges of a Health & Wellness Business:

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No Traffic

Dealing with obsolete SEO, technical problems, and increasing competition.

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Low-Ranking for their Keywords

Hemorrhaging leads and sales.

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Deficient SEO Foundation

Diminishing online visibility and user experience.

Our Growth Approach

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SEO Foundation Set-Up + Research

We started Month 1 with the SEO Technical Foundation, a deep dive into keyword and competitive research. Both were key inputs for the Content Plan and the Backlink Plan.

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Content Plan and Creation

New Collections pages, additional content to existing Collections, focusing on keywords that would increase revenue. Also, mid-funnel commercial blogs and top-funnel awareness informational blogs.

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Backlink Plan and Implementation

Backlinks to high-value collections and blogs for authority build-up and traffic transmission. New blogs not only ranked for new keywords but also completed topical coverage of broad product categories and contained internal links for support.

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Growth Timeline

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SEO Foundation Layout

Improving the quality and quantity of websites, and new content bases for optimization.

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Keyword Research

To identify queries that potential clients are searching for, and target them with maximum efficacy.

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Competitive Research

To understand the brand’s position in the market, map competitors’ strengths/weaknesses, and discover growth opportunities.

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Content Creation and Backlinking

New articles for new and existing keywords. Topical coverage of larger topics. Internal links to those "pillar" pages to solidify support.

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Enhancing Outcomes

After generating the initial results, we identified top-performing assets for leverage. We also implemented technical SEO and additional on-page optimizations.

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How Can an SEO Audit Help a Health & Wellness eCommerce?

An SEO audit identifies issues hindering your site’s performance. It improves search rankings by optimizing keywords, fixing technical errors, and enhancing user experience. This boosts organic traffic and conversions. It also analyzes competitor strategies, providing insights for better content and link-building. An audit ensures your eCommerce site stays competitive and visible in the health and wellness market.

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THE RESULTS

1,721 New Conversions

$198,555.80 in Total Assisted SEO Revenue

Increased Organic Revenue by +210%

TOP STRATEGY FOR B2C HEALTH BUSINESS

Multichannel Growth System

Our clients still make substantial revenue on the popular primary channels. But we know that Facebook and Google costs are rising, and scale is limited. So at EmberTribe, we found a path to hit businesses’ goals by methodically tapping into multiple secondary channels. But it needs to be strategic.

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Let's Talk About Sustainable Growth for your eCommerce Brand

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"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

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