Balancing Profit and Competitiveness in Retail eCommerce Business

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Company Background: The Story

Company Background: Overview

Sweet Bamboo was established in 2012 by native New Yorker, Wendy Besio. While on assignment in Shanghai with her husband and a growing baby belly, Wendy rolled up her sleeves and discovered what doing business in China was all about. She recognized the need for eco-friendly baby wear that also embodied modern style, and made it her mission to develop, produce, and sustain a line that met these criteria.

Each season, they create original prints and thoughtfully curate their collections to appeal to both children and adults. Their fundamental approach is to combine kid-friendly designs with a fresh, ecological perspective, all within an ethical and sustainable production framework.

Their Facebook Ads Campaign in 2020 showed promise, but there was a decline in performance efficiency. Consequently, they were seeking strategies to achieve more substantial growth for the brand.

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The Pain Points of our Client:

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Profitability

Keeping the platform ROAS and MER profitable while also staying competitive.

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High Competition

Intense competition generated price wars, limiting expansion and new conversions.

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Blurred UVP

Fast and saturated market overshadowed the brand’s Unique Value Proposition.

Our Chosen Strategy:

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Post Purchase  Implementation (One Click Upsell)

We showed customers relevant products after they purchased them. The post-purchase upsell was offered at 25% off and free shipping. Clients were hooked.

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A/B Testing and AOV Raise

Testing a variety of promotion types and sale strategies to see what works best with the target audience, while also trying to raise the Average Order Value (AOV).

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UVP and Seasonality Enhance

Aligned with the proximity of Black Friday, we experimented with different ad creatives to enhance the Unique Value Proposition (UVP).

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Growth Timeline

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Funnel Research and Strategy

Our team of growth experts conducted research in analogous and successful DTC eCommerce brands in the Kids & Baby Space, in order to prepare a step-by-step action plan while checking the historical results, methods, and pain points of the client.

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Strategic Experiments

After defining a multi-channel approach, including Google, Pinterest, and Facebook as the main channels, we prepared the experiment tracker with key experiments to generate the most insight and performance in the short, medium, and long term. We leverage the Scientific Method into Marketing.

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Funnel Build-Up

With our research and test in place, we implemented and enabled tracking solutions in month one, and began the optimization of the multi-channel funnel.

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Content Creation

We tested dozens of promotions and sales tactics to understand the users' decision drivers. Additionally, our flexible content creation efforts helped the brand leverage organic traffic to boost performance and conversion rates.

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Target Hit - Search for Sustainable Growth

After generating the initial results within 90 days, we identified the key audiences, the primary and secondary channels, and the top-performing creative angles. With it, we scaled the budget to boost results. We were hitting an average MER of 7.24 in 5 months.

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How Can a Kids & Baby Retail Business Overcome Key Digital Marketing Challenges?

To succeed in digital marketing, a kids and baby retail business must understand its audience and tailor its approach accordingly. Effective strategies include using visual content, social media, and influencer marketing, optimizing for SEO and mobile, encouraging customer reviews, and utilizing data analytics for continuous improvement. By implementing these tactics thoughtfully, the business can improve its online presence, attract and retain customers, and remain competitive.

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OUR RESULTS

+10% Surge In Conversion Rates YoY

Incredible 7.24 MER In Just 5 Months

+58% Yearly Increase in Total Sales

TOP PAID STRATEGY FOR DTC KIDS & BABY BRANDS

Multi-Channel Growth System

Our clients still make substantial revenue on the popular primary channels. But we know that Facebook and Google costs are rising, and scale is limited. So at EmberTribe, we found a path to hit businesses’ goals by methodically tapping into multiple secondary channels. But it needs to be strategic.

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Let's Talk About Sustainable Growth for your DTC eCommerce Brand

CHAT WITH GROWTH EXPERT

"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

Cluster Magic

Tap into the power of organic search traffic to boost your brand's growth.

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