Multi-Channel Success for eCommerce Brand: Unclaimed Baggage

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Company Background: The Story

Company Background: The Story

Unclaimed Baggage is a local retail brand that has been serving its community for years. The brand's primary focus has been on taking lost luggage from airports that have failed to be reunited with their previous owners and reselling the items after an extensive quality control process. As of 2021, Unclaimed Baggage launched its e-commerce retail store, expanding its reach beyond its local geographic area.

Unclaimed Baggage sought to expand its customer base by increasing its online presence. EmberTribe audited the account, defined a strategy, and worked towards achieving growth goals and establishing a strong online presence.

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The Growth Challenges of Unclaimed Baggage (eCommerce)

Scaling Ad Revenue eCommerce EmberTribe

Scaling Ad Revenue

Difficulty scaling ad revenue without budget increase.

Platform Testing Constraints eCommerce case Study

Platform Testing Constraints

Limited budget for testing new platforms.

Timing of Promotions Case Study eCommerce EmberTribe

Timing of Promotions

Precise timing in promotions for maximizing revenue and ROI in paid ads.

Our Growth Approach

Target Niche Markets with EmberTribe case study

Target Niche Markets

Refine Facebook ad targeting and optimize ad testing for specific audiences.

Increase Profitability to Scale Ad Budget Case Study EmberTribe

Increase Profitability to Scale Ad Budget

Focus on CAC and MER to prove how a budget increase affects revenue.

Promotion Strategy Based on Seasonality EmberTribe Case Study

Promotion Strategy Based on Seasonality

We planned ahead our approach for branching out into more niche markets at the right time.

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Growth Timeline

Audience Research and Strategy EmberTribe

Audience Research & Strategy

January tends to be a slower month coming out of the holidays. So we prepared our audience research and built the collections based on their historic data to juice out weak months.

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Target Fitness Niche Audience

We focus on their "get active" collections to the fitness markets and generated a great return (these audiences outperformed the TOFU audiences).

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New Approach for Branching Out

After seeing the results of the first niche audience, we branched out into more niche markets as the summer kicked-in to boost performance and returns.

Sustainable Scale in Revenue EmberTribe eCommerce Case Study

Sustainable Scale in Revenue

We reached stability with our experiments and campaigns and generated the top 2 revenue months (1st November, 2nd July).

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What we Took into Consideration to Scale Facebook's Ad Budget?

In the last year, we find some clear opportunities to temporarily increase ad spend. This gave us the chance to monitor closely the impact attributed to ad revenue and compared it to the period prior. We found a strong correlation of revenue and ad spend, which was backed by the tracking system set in place. Even before seeing the final results, we took into consideration some indicators like CPM, CPC, Cost per Add To Cart, Cost per Checkout Initiated, CAC (cost of acquisition), and of course ROAS and MER.

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OUR RESULTS

$3.9M in Revenue

We increased total revenue by 30% compared to the previous period.

+42% Increase in Returning Customer Rate

The increase in revenue not only came from new orders but also to an improve in returning customers with higher LTV.

+27% Increase in Conversion Rate

By targeting new niche audiences and focusing on the right campaigns at the right time, we increased the overall conversion rate of the brand.

TOP STRATEGY FOR B2C ECOMMERCE IN THE CLOTHING-APPAREL SPACE

Multi-Channel Growth System

Our clients still make substantial revenue on the popular primary channels. But we know that Facebook and Google costs are rising, and scale is limited. So at EmberTribe, we found a path to hit businesses’ goals by methodically tapping into multiple secondary channels. But it needs to be strategic.

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Let's Talk About Sustainable Growth in the eCommerce Space

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"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

ClusterMagic

Multiply your site's organic traffic by tapping into the power of organic search traffic to boost your brand's growth.

By diversifying your content and reaching new audiences, you'll attract users earlier in the buying process and scale your results.

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