Culture Partners, formerly Partners In Leadership, was founded in 1989 by authors of the NY Times best-selling books The Oz Principle and Change the Culture, Change the Game.
Since then, 1000 organizations and millions of people have been inspired to reach their full potential by unleashing the power of organizational culture.
Until recently, they needed to restore their website's traffic and rankings for their main keywords.
Facing outdated SEO, irrelevant content, technical glitches, and competitor surge.
Missing out valuable organic traffic, hemorrhaging leads and sales.
Diminishing online visibility and user experience.
We started Month 1 with the SEO Technical Foundation, a deep dive into keyword and competitive research. Both were key inputs for the Content Plan and the Backlink Plan.
New Collections pages, additional content to existing Collections, focusing on keywords that would increase revenue. Also, mid-funnel commercial blogs and top-funnel awareness informational blogs.
Backlinks to high-value collections and blogs for authority build-up and traffic transmission. New blogs not only ranked for new keywords but also completed topical coverage of broad product categories and contained internal links for support.
Improving the quality and quantity of websites, and new content bases for optimization.
To identify queries that potential clients are searching for, and target them with maximum efficacy.
To understand the brand’s position in the market, map competitors’ strengths/weaknesses, and discover growth opportunities.
New articles for new and existing keywords. Topical coverage of larger topics. Internal links to those "pillar" pages to solidify support.
After generating the initial results, we identified top-performing assets for leverage. Culture Partners even considered turning off their PPC for top keywords since they were ranking so well.
An SEO audit acts like a sonar. Â It boosts brand visibility. It identifies the weaknesses and strengths of your competition and discovers content gaps to craft valuable pieces that educate and attract potential clients. It also offers a cost-effective marketing strategy with long-term organic traffic growth compared to temporary paid advertising tactics.
Our clients still make substantial revenue on the popular primary channels. But we know that Facebook and Google costs are rising, and scale is limited. So at EmberTribe, we found a path to hit businesses’ goals by methodically tapping into multiple secondary channels. But it needs to be strategic.
.webp)
Duncan Street
Co-founder, Qeepsake
A breakthrough service created to help clients multiply their results from search by delivering 2 years worth of content in 12 weeks.
