+62.49% Revenue Increase in Health Retail Business

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Company Background: The Story

Company Background: The Story

BraceLab is the only distributor in the U.S. for medical orthoses that are designed to enhance recovery, safety and an active lifestyle for the upper and lower extremities and spine.

They also provide clinical education consultancy services and have trained practitioners in more than 26 countries.

Previously, the company was only relying on branded marketing and retargeting, which resulted in slow growth. Their main objective was to achieve a 20% increase in monthly sales compared to the previous year.

Growth Challenges of Health Retail eCommerce:

lack of cold traffic

Lack of Cold Traffic

Hindering its ability to reach new potential customers.

No structure

No Scaling Structure

Which inhibit the ability to efficiently expand operations and meet growing demand.

no a/b testing blindfold

No Testing

Missing crucial insights into the efficacy of Marketing Efforts, eventually affecting MER.

Our Growth Approach

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Realignment to Optimize Retargeting:

Implementing proper retargeting techniques to nurture cold leads, driving them towards conversion and maximizing the overall marketing rate.

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Expanding Beyond Core Products

Diversifying their product offerings beyond the core braces presented an opportunity to attract a wider audience and enhance their brand visibility in the medical equipment market.

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Targeted Scalation

Seasonality played a big part so ensuring a solid foundation on their lower revenue months was important for channel ROAS increase.

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Growth Timeline

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Tracking Optimization

We started by updating the tracking system and ensuring our environment was set up for success in each channel.

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Set Up Campaign Funnel

Then we tackled top funnel audience testing and asset creation. We enabled Facebook and Bing retargeting with middle and top funnel campaign creative assets.

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Testing, Scaling and Optimizing Key Campaigns

We also tested a new campaign type (PMax) with core and expanded brace types for Google. Tested non-branded terms and explored activity and medical terms. We built a prospecting campaign on Criteo and layered on excluding purchasers from the retargeting funnel.

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Enhancing Outcomes

After generating the initial results, we identified top-performing channels. We focused on them and scaled the expenditure to optimize the relation between CPA, Sales and Brand Recognition.

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How we Increased Returns from Facebook Campaigns?

We created our own video content commercials for our top funnel placements which performed very well! By adding more creativity into specialized content for this specific user group we started seeing the return across the funnel. The key was running a deep audience research and ensuring we followed our insights to the creative execution and testing.

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THE RESULTS

Increased Revenue by +62.49%

Revenue surged YoY, creating an impressive momentum.

Transactions Increased by +59.83%

Additionally, we increased our overall users by +7.05% in 2023.

Conversion Rate Raised +49.22%

Showing that we're improving in brand awareness, and sales - opening up the opportunity to scale on email as well.

TOP STRATEGY FOR B2C HEALTH RETAIL BUSINESS

Multi-Channel Growth System

Our clients still make substantial revenue on the popular primary channels. But we know that Facebook and Google costs are rising, and scale is limited. So at EmberTribe, we found a path to hit businesses’ goals by methodically tapping into multiple secondary channels. But it needs to be strategic.

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Let's Talk About Sustainable Growth for your Retail eCommerce Brand

CALL WITH GROWTH EXPERT

"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

"EmberTribe has been an incredible ally in our growth strategy. In a short period of time they were able to scale up our ad budget 200%, while decreasing the unit cost for each additional sign up. We see them as an extension of our internal marketing team, which, for a fast growing company, gives us tremendous leverage when building out and scaling new user channels."

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