Our client is Packed Party, a company that designs and manufactures unique gifts and accessories. Their products are sold in big box retail stores (such as Whole Foods, Neiman Marcus, and Walmart), as well as in small boutiques.
This client had been trying to grow their D2C eCommerce store for a while, with little success. With the pandemic hitting, Packed Party realized they needed to focus more on their eCommerce store and strengthening D2C sales.
Despite having a large following and a good amount invested in ad budget, this client struggled with profitability and they ultimately weren't able to scale. The client set a 2x ROAS goal.
This client presented us with a few challenges. Firstly, most products are manufactured in limited amounts and sold until the product goes out of stock, meaning that most products have a limited run.
Secondly, all ad creative must go through the client’s approval process. This is an understandable ask, but creates a potential for bottlenecking time-sensitive creative featuring limited stock. Because most products are manufactured in limited amounts, we have to rotate creatives frequently.
Lastly, in the beginning of July the client presented ambitious sales goals for the coming months involving doubling budgets month-over-month.
Our client is Packed Party, a company that designs and manufactures unique gifts and accessories. Their products are sold in big box retail stores (such as Whole Foods, Neiman Marcus, and Walmart), as well as in small boutiques.
This client had been trying to grow their D2C eCommerce store for a while, with little success. With the pandemic hitting, Packed Party realized they needed to focus more on their eCommerce store and strengthening D2C sales.
Despite having a large following and a good amount invested in ad budget, this client struggled with profitability and they ultimately weren't able to scale. The client set a 2x ROAS goal.
This client presented us with a few challenges. Firstly, most products are manufactured in limited amounts and sold until the product goes out of stock, meaning that most products have a limited run.
Secondly, all ad creative must go through the client’s approval process. This is an understandable ask, but creates a potential for bottlenecking time-sensitive creative featuring limited stock. Because most products are manufactured in limited amounts, we have to rotate creatives frequently.
Lastly, in the beginning of July the client presented ambitious sales goals for the coming months involving doubling budgets month-over-month.
