Client offers a variety of courses focused on helping athletes succeed by providing sports coaches a wealth of resources.
They came to us seeking help in launching their core course, their subscription offering, and another course that had not been successful in the past.
There were a few problems that kept us from being successful from the start:
Facebook Pixel was not properly set up to send events we were to optimize for.
Client had limited budget to test all three offerings.
There wasn’t enough traffic or history to work off of.
Core audience was a bit challenging to find on Facebook through normal means.
After setting up tracking properly, we started out by generating leads to a pre-sale of the core course.
In exchange for their email, we promised subscribers they would be notified once the course opened and receive a hefty discount.
We ran traffic and video views early to quickly test ads, drive engagement, and feed the Facebook Pixel to create more relevant audiences.
For the subscription service, we realized it couldn’t convert as profitably as the other offerings, so further testing was put on hold to maximize budget.
To determine targeting, we segmented coaches into three groups: general coaches, coaches affiliated with sports performance associations, and coaches interested in niche sports performance topics.
We also researched Facebook Groups where the audience sought peer support and built audiences and lookalikes from those members.
Alongside the email lead capture, we ran lead generation campaigns offering ebooks that appealed to these audiences.
This allowed us to refine targeting further.
When the pre-sale opened, we launched middle and bottom funnel campaigns to retarget prospects with the discounted offer.
After pre-sale closed, we continued running traffic to the course without a discount at a slightly lower spend.
As the course launch ended, we shifted ads to create urgency and increased spend.
We repeated this process for the previously unsuccessful course and achieved strong results.
Efforts resulted in $67,564.19 in revenue from $7,704.77 invested, achieving an 8.77 ROAS in just 3 months.
☁️ Learn how you can get the most out of your SaaS marketing strategies →
Client offers a variety of courses focused on helping athletes succeed by providing sports coaches a wealth of resources.
They came to us seeking help in launching their core course, their subscription offering, and another course that had not been successful in the past.
There were a few problems that kept us from being successful from the start:
Facebook Pixel was not properly set up to send events we were to optimize for.
Client had limited budget to test all three offerings.
There wasn’t enough traffic or history to work off of.
Core audience was a bit challenging to find on Facebook through normal means.
After setting up tracking properly, we started out by generating leads to a pre-sale of the core course.
In exchange for their email, we promised subscribers they would be notified once the course opened and receive a hefty discount.
We ran traffic and video views early to quickly test ads, drive engagement, and feed the Facebook Pixel to create more relevant audiences.
For the subscription service, we realized it couldn’t convert as profitably as the other offerings, so further testing was put on hold to maximize budget.
To determine targeting, we segmented coaches into three groups: general coaches, coaches affiliated with sports performance associations, and coaches interested in niche sports performance topics.
We also researched Facebook Groups where the audience sought peer support and built audiences and lookalikes from those members.
Alongside the email lead capture, we ran lead generation campaigns offering ebooks that appealed to these audiences.
This allowed us to refine targeting further.
When the pre-sale opened, we launched middle and bottom funnel campaigns to retarget prospects with the discounted offer.
After pre-sale closed, we continued running traffic to the course without a discount at a slightly lower spend.
As the course launch ended, we shifted ads to create urgency and increased spend.
We repeated this process for the previously unsuccessful course and achieved strong results.
Efforts resulted in $67,564.19 in revenue from $7,704.77 invested, achieving an 8.77 ROAS in just 3 months.
☁️ Learn how you can get the most out of your SaaS marketing strategies →
