The majority aren't publishing nearly enough content to attract new buyers and capitalize on the opportunity in search.
Buyers start their journey on Google
Less than 25% of eComm brands that have a blog properly set up to drive traffic
Searches considered "long tail" (easier to rank)
Most brands miss potential traffic from customers who are simply earlier in the buying process searching Google for answers to questions related to your industry.
Most eCommerce brands focus on publishing content for people searching for specific products.
Successful eCommerce brands diversify their content and tap into a broader audience, educating users to then acquire them.
