How We Uncovered Hidden Profit for a B2C App Company

Honing your advertising strategy can be like digging for buried treasure. While ad platforms like Facebook provide a wealth of data, it can be a challenge to tell fool’s gold from a golden opportunity.

The key is to segment, test, and don’t trust your assumptions without first finding rock-solid data to back you up.

In the case of one of our B2B mobile app clients, drilling down on demographics and questioning key assumptions revealed a more targeted ad strategy and greater profits at a massively lower cost.

Here’s how it all went down.

Install a Facebook Pixel in 30 Seconds with Google Tag Manager

The whole point of advertising on Facebook is to drive sales, signups, and leads for your business. But when visitors click over from an ad, how do you know who converts and who bounces without buying? Which ads are really most effective?

Facebook lets you peek into these individual user actions using a Facebook pixel: a bit of code installed on your website that tracks a user’s behavior after they click on your ad.

Using a Facebook pixel means you can get deeper insights into user behaviors and fine tune your future marketing efforts using that data.