Honing your advertising strategy can be like digging for buried treasure. While ad platforms like Facebook provide a wealth of data, it can be a challenge to tell fool’s gold from a golden opportunity.
The key is to segment, test, and don’t trust your assumptions without first finding rock-solid data to back you up.
In the case of one of our B2B mobile app clients, drilling down on demographics and questioning key assumptions revealed a more targeted ad strategy and greater profits at a massively lower cost.
Here’s how it all went down.