The whole point of advertising on Facebook is to drive sales, signups, and leads for your business. But when visitors click over from an ad, how do you know who converts and who bounces without buying? Which ads are really most effective?
Facebook lets you peek into these individual user actions using a Facebook pixel: a bit of code installed on your website that tracks a user’s behavior after they click on your ad.
Using a Facebook pixel means you can get deeper insights into user behaviors and fine tune your future marketing efforts using that data.